# Vegan-Certified Doughnut Lines Krispy Kreme Launches a New Vegan Doughnut Collection for Veganuary By Kanesa D | Published 2024-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kreme-7 References: [retailtimes](https://retailtimes.co.uk/krispy-kreme-brings-joy-to-veganuary-with-the-launch-of-its-indulgent-new-vegan-range/) & [krispykreme](https://www.krispykreme.com/)  [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-australia) is set to welcome [Veganuary](https://www.trendhunter.com/trends/mummy-meegz) by introducing its exclusive 'Cookie Indulgence' range—a limited edition of handcrafted vegan doughnuts. Running from December 29th to January 28th and proudly registered by the Vegan Society, Krispy Kreme offers the perfect indulgence for Veganuary participants. To celebrate the month, Krispy Kreme now presents a vegan version of the beloved Kreme frosting, ensuring that plant-based fans can savor the delightful crunchiness of their doughnuts. For fans of chocolate, the new Chocolate Cookie Crunch doughnut features chocolatey icing, cookie crumb toppings, frosting, and a mini cookie. "[...] Those looking for a fresh and tasty doughnut can have peace of mind that this range is vegan certified, so doughnut-lovers nationwide don’t have to miss out on their favorite treat," said Amelia Wallage, account manager at [The Vegan Society](https://www.trendhunter.com/trends/veganism-past-present-and-future). Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 50% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Doughnut Trend:** The introduction of a vegan doughnut collection by Krispy Kreme for Veganuary presents an opportunity for the growing market of plant-based consumers. - **Limited Edition Offerings:** Krispy Kreme's exclusive 'Cookie Indulgence' range of vegan doughnuts, available only from December 29th to January 28th, creates a sense of urgency and exclusivity for doughnut enthusiasts. - **Meeting Vegan Demand:** By launching a vegan version of their Kreme frosting and incorporating plant-based ingredients, Krispy Kreme addresses the increasing demand for vegan options in the dessert industry. ### Industries Being Reshaped - **Food and Beverage Industry:** The introduction of vegan-certified doughnut lines by Krispy Kreme represents the rising trend of plant-based options in the food and beverage industry. - **Dessert and Bakeries:** Dessert shops and bakeries can capitalize on the vegan doughnut trend by offering their own plant-based alternatives, catering to the expanding customer base of vegans and plant-based enthusiasts. - **Vegan Food Market:** The launch of Krispy Kreme's vegan doughnut collection taps into the growing market for vegan food, providing a sweet treat option that aligns with the plant-based lifestyle of consumers. ## Related on Trend Hunter - [Plant-Based Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-vegan-donuts.md) - [Vegan-Friendly Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-australia.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Vegan-Inclusive Festive Sweets](https://www.trendhunter.com/trends/vegan-festive-sweets.md) - [Free-From Frozen Chocolate Donuts](https://www.trendhunter.com/trends/choccy-dodoughs.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Plant-Based Croissant Donuts](https://www.trendhunter.com/trends/vegan-cronut.md) - [Bold Vegan-Friendly Donuts](https://www.trendhunter.com/trends/vegan-rock-n-roll-donut.md) - [Sugar-Free Vegan Donuts](https://www.trendhunter.com/trends/sugar-free-vegan-donut.md)