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# Boxed Bow Ties
Krisna Macdonald Designs Corrugated Cardboard Packaging for Humphrey

By Armida Ascano | Published 2010-12-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/krisna-macdonald
References: [lovelypackage](http://lovelypackage.com/student-work-krisna-macdonald/) & [cargocollective](http://cargocollective.com/krisnamacdonald)

Krisna MacDonald is a design student from the USA whose work displays some serious talent early on in her career. These [corrugated cardboard bow tie packages](https://www.trendhunter.com/trends/the-project-ara) are perfect for the bow tie-curious boys of the world.

Less formal and more casual-friendly, these Humphrey Bow Ties are sure to make the most timid male comfortable with the concept of [new neckwear](https://www.trendhunter.com/trends/beer-bows). Krisna MacDonald takes this concept a step further by adding instructions, a description and suggested outfits in this package. Check out Krisna MacDonald's work in the gallery.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 28% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Sustainable Packaging:** Opportunity for businesses to innovate by using corrugated cardboard packaging for various products.
- **Men's Fashion Accessories:** Potential for disruptive innovation in creating unique and casual-friendly bow tie designs targeting a wider male audience.
- **Innovative Packaging Design:** Opportunity to revolutionize traditional packaging by incorporating instructions, descriptions, and outfit suggestions.

### Who This Affects Most

- **Packaging:** Disruptive innovation potential in the packaging industry by utilizing sustainable materials like corrugated cardboard.
- **Fashion:** Opportunity for innovation in the men's fashion industry by introducing new and casual-friendly bow tie designs.
- **Graphic Design:** Disruptive innovation opportunity in graphic design by incorporating packaging as a medium for storytelling and providing additional information.

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