# Hidden Face Lookbooks The Kris Van Assche x Linda Farrow Spring Campaign is Monochromatic By Jana Pijak | Published 2011-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kris-van-assche-x-linda-farrow-spring-2012 References: [thefashionisto](http://thefashionisto.com/edouard-plongeon-by-alessandro-dal-buoni-for-kris-van-assche-x-linda-farrow-spring-2012-eyewear/) & [clothesbeforehoes](http://clothesbeforehoes.com/kris-van-assche-x-linda-farrow-spring-2012-eyewear?utm_source=rss&utm_medium=rss&utm_campaign=kris-van-assche-x-linda-farrow-spring-2012-eyewear) Model Edouard Plongeon stars in the [Kris Van Assche x Linda Farrow](https://www.trendhunter.com/trends/vantage-30) Spring 2012 eyewear campaign. The [captivating black and white photo series](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) lensed by photographer Alessandro Dal Buoni features monochromatic imagery that is overexposed and bright. While some images display stylish eyewear looks worn by Edouard, others show the model hiding his face and shying away from the camera. The model wears a tailored wardrobe styled by Mauricio Nardi with slicked back hair by Joseph Pujalte. Photographer Alessandro plays with light and shadow for an end result that is sharp and clean. Kris Van Assche collaborates with eyewear designer Linda Farrow for the debut of his [first ever sunglasses collection](https://www.trendhunter.com/trends/inaugural-eyewear-collection). The line, available in six different styles, is inspired by all things industrial and utilitarian with sleek, titanium lines. Image Credit: Alessandro Dal Buoni ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Industrial-inspired Eyewear Trends:** The collaboration between Kris Van Assche and Linda Farrow for industrial-inspired eyewear presents an opportunity for disruptive innovation in the fashion eyewear industry. - **Monochromatic Photography Trends:** The monochromatic imagery featured in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the photography industry, particularly in fashion photography. - **Hidden Face Lookbook Trends:** The trend of hiding the model's face in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the fashion advertising industry, particularly in eyewear advertising. ### Who This Affects Most - **Fashion Eyewear Industry:** The collaboration between Kris Van Assche and Linda Farrow for industrial-inspired eyewear presents an opportunity for disruptive innovation in the fashion eyewear industry. - **Photography Industry:** The monochromatic imagery featured in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the photography industry, particularly in fashion photography. - **Fashion Advertising Industry:** The trend of hiding the model's face in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the fashion advertising industry, particularly in eyewear advertising. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Candy-Inspired Holiday Collections](https://www.trendhunter.com/trends/candyinspired.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md)