# Collaborative Esports Apparel XSET Debuts an Esports Apparel Range with Creator Kris London By Kanesa D | Published 2024-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kris-london References: [esportsinsider](https://esportsinsider.com/2024/03/xset-kris-london-apparel-range) & [xset](https://xset.com/)  North American esports company [XSET](https://www.trendhunter.com/trends/xset) recently unveiled an exciting collaboration with renowned content creator Kris London. This collaboration resulted in the launch of the [exclusive 'No Limit' apparel collection](https://www.trendhunter.com/trends/league-is-dead). The 'No Limit' collection reflects the unique styles of XSET and Kris London, featuring a range of apparel items, including hoodies, T-shirts, hats, and pants. To celebrate the launch of the 'No Limit' collection, XSET and Kris London are set to engage their fan base through an exciting fan challenge aptly named the XSET Range Challenge. This challenge invites brand fans to showcase their creativity and talent by submitting short-form videos, with the winner receiving a generous prize of $5,000 (~£3,974) along with the entire 'No Limit' apparel range. The 'No Limit' competition winner will be announced during a special broadcast event scheduled for April 5th on [Twitch](https://www.trendhunter.com/trends/g2-esports-3). Image Credit: XSET ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 2% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Esports Partnerships:** Exploring collaborations between esports companies and content creators to launch exclusive apparel collections. - **Fan Engagement Challenges:** Creating interactive fan challenges to drive engagement and showcase creativity within the esports community. - **Exclusive Apparel Collections:** Developing unique and limited-edition apparel lines that blend the distinctive styles of brands and influencers. ### Where This Applies - **Esports Merchandising:** Innovating the design and marketing of merchandise within the esports industry through strategic collaborations and limited-edition collections. - **Content Creator Partnerships:** Enhancing brand visibility and reach by collaborating with popular content creators to create bespoke apparel ranges that resonate with diverse fan bases. - **Interactive Fan Experiences:** Transforming fan participation through interactive challenges and competitions that foster community engagement and brand loyalty. ## Related on Trend Hunter - [Expanded Entertainment Companies](https://www.trendhunter.com/trends/xset.md) - [Esports Artist Partnerships](https://www.trendhunter.com/trends/ganga.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Luxe Esports Apparel](https://www.trendhunter.com/trends/g2-esports-3.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Esports Retailer Collaborations](https://www.trendhunter.com/trends/excel-esports.md) - [Collaborative Esports Fashion Capsules](https://www.trendhunter.com/trends/league-is-dead.md) - [Inclusive Esports Partnerships](https://www.trendhunter.com/trends/xset-and-samsung.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md)