# Healthier Indian Cooking Oils KRBL Limited Launches the 'India Gate Uplife' Brand By Kanesa D | Published 2025-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krbl-limited References: [businessupturn](https://www.businessupturn.com/business/corporates/krbl-expands-health-focused-portfolio-with-launch-of-india-gate-uplife-edible-oils/) & [krblrice](https://krblrice.com/)  KRBL Limited is introducing 'India Gate Uplife,' a new brand offering [better-for-you edible oils](https://www.trendhunter.com/trends/medella). Comprising 'India Gate Uplife Lite' and 'India Gate Uplife Gut Pro,' the line hopes to accommodate consumer demand for [healthier cooking oils](https://www.trendhunter.com/trends/squeezable-cooking-oils) that do not contribute to health issues. 'India Gate Uplife Lite' promises a more nutritious, lighter alternative, perfect for those seeking to reduce calorie intake without compromising taste. Meanwhile, 'India Gate Uplife Gut Pro' is specially crafted to support gut health, tapping into the growing trend of digestive wellness. Both variants are part of KRBL’s India Gate line, a brand synonymous with quality. They are tailored to meet the needs of health-conscious consumers who want to maintain their cooking habits while ensuring better health outcomes. KRBL's 'India Gate' line hopes to establish itself as a reliable brand within the health-conscious space by boasting lower calories and gut health-specific components. 'India Gate Uplife' will launch exclusively in the domestic market starting February 6, 2025. Image Credit: KRBL Limited ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 70% | Activity: 80% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-focused Cooking Products:** The introduction of healthier cooking oils represents a shift towards food products that prioritize wellness, paving the way for innovations in everyday kitchen staples. - **Calorie-conscious Edible Oils:** Edible oils designed to reduce calorie intake offer a novel approach to dietary management, creating room for diverse low-calorie food solutions. - **Digestive Health Emphasis:** The focus on gut health within the edible oil sector highlights the rising consumer interest in digestive wellness, setting the stage for developments in health-specific food products. ### Industries Being Reshaped - **Functional Food Ingredients:** The expansion of nutritious cooking oils underscores the demand for functional food ingredients, driving the exploration of health-enhancing components. - **Wellness-oriented Food Brands:** Brands providing wellness-oriented food products are emerging as key players, prompting innovation in health-first culinary options. - **Calorie-reduction Solutions:** With the launch of calorie-reducing edible oils, the industry for weight management products experiences a fresh wave of innovation opportunities. ## Related on Trend Hunter - [Healthy Cooking Oils](https://www.trendhunter.com/trends/healthy-cooking-oil1.md) - [Millet-Based Healthy Snacks](https://www.trendhunter.com/trends/govindjee.md) - [Healthy Prepared Indian Meals](https://www.trendhunter.com/trends/prepared-indian-meals.md) - [Seed Oil-Free Frozen Entrees](https://www.trendhunter.com/trends/seed-oil-free-frozen-entrees.md) - [Indian Masala Millet Lines](https://www.trendhunter.com/trends/marico.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [Expanded Indian Snack Lines](https://www.trendhunter.com/trends/anmol.md) - [Better-For-You Snack Bars](https://www.trendhunter.com/trends/twiddles.md) - [Protein-Rich Indian Products](https://www.trendhunter.com/trends/parag-milk-foods.md)