# Live Super Glue Demonstrations The Krazy Glue Pop-Up Suspended Objects from Its Ceiling By Ell Smith | Published 2017-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/krazy-glue-popup References: [psfk](https://www.psfk.com/2017/12/friday-afternoon-super-glue-popup-lets-shoppers-test-the-strength-of-the-product.html) & [krazyglue](http://www.krazyglue.com/) In a creative effort to demonstrate the strength and durability of its product, the Krazy Glue [pop-up in Manhattan](https://www.trendhunter.com/trends/beis-bloomingdales-takeover) hung a variety of heavy objects from its ceiling. This interesting live in-store demonstration aimed to promote the brand's claim that its [super glue](https://www.trendhunter.com/trends/thick-rubberized-paste) can hold up to 1,000 pounds, with a single drop. Putting its money where its mouth is, Krazy glue suspended a variety of objects from the ceiling, including a television, a record player, a pool table and more. To make the one-day event even more interesting, the brand [challenged consumers to guess the weight](https://www.trendhunter.com/trends/asda-checkout-challenge) of each suspended item. The individual who guessed the most accurately, had the opportunity to take that item home. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **In-store Demonstrations:** Opportunity for brands to showcase the functionality and durability of their products through live demonstrations in physical retail spaces. - **Strength Testing:** Growing trend of brands testing and showcasing the strength and durability of their products in unique and interactive ways. - **Interactive Promotions:** Increasing use of interactive promotional events to engage consumers and create memorable brand experiences. ### Industries Being Reshaped - **Adhesive Industry:** Disruptive innovation opportunity for adhesive brands to create experiential marketing campaigns that showcase the strength and functionality of their products. - **Retail Industry:** Opportunity for retailers to collaborate with brands to host in-store demonstrations that attract and engage customers, creating a unique shopping experience. - **Promotional Events Industry:** Trend of brands organizing interactive promotional events to build brand awareness, generate consumer interest, and increase customer engagement. ## Related on Trend Hunter - [Flexible Gel Glues](https://www.trendhunter.com/trends/rapidfuse-flex-gel-super-glue.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md)