# Witty Artisan Meat Branding KRAVE Jerky Packaging Targets Carnivores with a Funny Bone By Susan Keefe | Published 2012-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krave-jerky References: [thedieline](http://www.thedieline.com/blog/2012/4/26/krave-jerky.html) & [kravejerky](http://www.kravejerky.com/) Skip the age old jerky from the convenience store cash line and reach for KRAVE Jerky instead. The impressive line of on-the-go, [artisan-quality meat snacks](https://www.trendhunter.com/trends/archer-meat-sticks) not only taste amazing, they are also quite good looking. Sporting packaging designed and executed by [Hatch](https://www.trendhunter.com/trends/dunkin-x-hatch), these beefy snacks are a tough item to miss on store shelves. Using only whole meats, like pork, turkey and beef, KRAVE is giving the [sodium-soaked jerky market](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky) a run for its money. Invigorated by inventive flavor accents like basil citrus, chipotle honey and smoky grilled teriyaki, KRAVE jerky is a cut above those dusty packages you used to find in your dad's glove compartment. The packaging is filled with good humor and wit. Adorned with clever sayings like, "pork without the fork," these packets of meaty joy are sure to win you over. Smart, funny and delicious, this jerky is unlike any jerky you've ever experienced. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisan Meat Snacks:** Disruptive innovation opportunity: Creating unique and high-quality meat snacks with innovative flavors and packaging. - **Creative Packaging Design:** Disruptive innovation opportunity: Designing packaging that stands out on store shelves and incorporates humor and clever sayings. - **Alternative Jerky Market:** Disruptive innovation opportunity: Challenging the traditional sodium-soaked jerky market by offering healthier and more flavorful options. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Developing new and innovative products within the food and beverage industry that cater to changing consumer preferences. - **Packaging and Printing:** Disruptive innovation opportunity: Creating eye-catching packaging designs that differentiate products and enhance brand recognition. - **Snack Food:** Disruptive innovation opportunity: Introducing unique and premium snack food options that offer healthier alternatives to traditional snacks. ## Related on Trend Hunter - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md) - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Meat Snack Product Ranges](https://www.trendhunter.com/trends/meat-snack-product.md) - [Savory Meat Snack Products](https://www.trendhunter.com/trends/hungry-boar.md) - [Clean High-Protein Snack Lines](https://www.trendhunter.com/trends/highprotein-snack-line.md) - [Protein-Packed Jerky Chips](https://www.trendhunter.com/trends/crunchy-jerky-chips.md)