# 3D Booze Packaging The Kraken Black Spiced Rum Hits Stores With Three-Dimensional Labels By Peter Vallas | Published 2011-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kraken-black-spiced-rum References: [thedieline](http://www.thedieline.com/blog/2011/1/20/the-kraken-3d.html) & [krakenrumstore](http://www.krakenrumstore.com/Default.aspx) You'd better start bringing your 3D glasses to liquor stores now, as some items are going to be more appealing. [Kraken Black Spiced Rum](https://www.trendhunter.com/trends/unregular-bakery) is taking liquor branding to a modernized level. The [new packaging design](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for Kraken Black Spiced Rum will definitely make the brand stand out in the shelves. The new labels feature a three-dimensional version of the octopus-adorned Kraken logo. This 3D label is the first for an alcoholic brand, and only time will tell if it will be a hit when it releases. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **3D Booze Packaging:** The trend of using 3D packaging designs for alcoholic beverages provides an opportunity for brands to enhance their visual appeal and differentiate themselves in stores. - **Modernized Liquor Branding:** The trend of modernizing liquor branding through innovative packaging designs allows brands to create a distinct identity and captivate consumers' attention. - **Augmented Reality Labels:** The trend of incorporating augmented reality into liquor labels opens up possibilities for interactive and immersive brand experiences that engage consumers on a whole new level. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverages industry can leverage the trend of 3D packaging to create unique and attention-grabbing product designs. - **Packaging and Labeling:** The packaging and labeling industry has an opportunity to innovate by offering advanced printing and production techniques for creating 3D labels and designs. - **Advertising and Marketing:** The advertising and marketing industry can explore the potential of augmented reality labels to develop interactive campaigns and immersive brand experiences for liquor brands. ## Related on Trend Hunter - [Immersive Spiced Rums](https://www.trendhunter.com/trends/kraken-gold-spiced-rum.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Ready-to-Drink Rum Punches](https://www.trendhunter.com/trends/caribbean-punch.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Fruit-Forward Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rum.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md)