# Behaviour-Tracking Custom Apparel KRAKATAU and KASPERSKY Join Forces on a Unique Collab By Amy Duong | Published 2020-12-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/krakatau-and-kaspersky References: [hypebeast](https://hypebeast.com/2020/12/krakatau-kaspersky-safe-expression-fw20-release-information) KRAKATAU and KASPERSKY work in collaboration on a new collection for the Fall/Winter 2020 season spotlighting experimental themes. The Russian fashion label taps the online security software brand based in Moscow to design a selection of apparel that stems from cyber security. It was found by KASPERSKY that 37% are afraid to become victims of cybercrime. The duo unveil a collection of [custom apparel](https://www.trendhunter.com/trends/anti-social-social-club-2) that shows off users unique personalities. To create the designs, users answer a selection of questions prompted by a chatbot that manage their online behavior and privacy habits. This then formulates their own [unique print](https://www.trendhunter.com/trends/grottoflage) and the apparel options comes in a [long-down jacket, sweaters, and hoodies](https://www.trendhunter.com/trends/social-club-x-686), all of which are now available online. Image Credit: KRAKATAU ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Behaviour-tracking Custom Apparel:** Disruptive innovation opportunity: Developing personalized apparel that reflects users' unique personalities based on their online behavior and privacy habits. - **Experimental Themes in Fashion:** Disruptive innovation opportunity: Exploring unconventional and boundary-pushing concepts in fashion design to cater to consumers seeking unique and avant-garde styles. - **Cyber Security in Fashion:** Disruptive innovation opportunity: Integrating cyber security features and technologies into fashion products to address consumers' concerns about online privacy and protection. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporating technology and personalization into the fashion industry to create unique and customized clothing experiences for customers. - **Online Security Software:** Disruptive innovation opportunity: Collaborating with fashion brands to develop cyber security-focused apparel and accessories that enhance users' protection against cybercrime. - **E-commerce:** Disruptive innovation opportunity: Offering personalized and interactive shopping experiences through online platforms, allowing customers to customize and design their own apparel based on their behavior and preferences. ## Related on Trend Hunter - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Experimental Streetwear Collaborations](https://www.trendhunter.com/trends/ksubi-4.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Food App-Collab Rider Jackets](https://www.trendhunter.com/trends/fragment-1.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/cp-company-and-kiko-kostadinov.md) - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Tech Brand Apparel Collections](https://www.trendhunter.com/trends/nothing-apparel.md)