# Vegan Mac and Cheeses Kraft Launches a Vegan Version of the Classic Mac and Cheese in Australia By Elena Rahman | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kraft References: [vegnews](https://vegnews.com/2021/7/kraft-vegan-blue-box-mac-and-cheese) & [kraftheinzfoodservice.au](https://www.kraftheinzfoodservice.com.au/)  Kraft launched a vegan version of its classic blue box Mac and Cheese in Australia. The contemporary version of its iconic is both gluten-free and vegan, making it highly accommodating for those with dietary restrictions. As an international food giant, [Kraft Heinz](https://www.trendhunter.com/trends/kraft-mac-cheese7) is moving with today's growing [dairy-free industry](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn). Its new product even includes modified cooking instructions that suggest using soy milk instead of traditional cow's milk. The gluten-free and vegan pasta is made from rice flour and boasts a dairy-free sauce. The Kraft [vegan mac and cheese](https://www.trendhunter.com/trends/kraft-mac-cheese8) is currently only available in Australia. Dairy-free shoppers can visit Woolworths grocery stores to purchase the vegan products. Shoppers can also buy the item from Kraft Heinz's online store. Image Credit: Kraft ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 41% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Convenience Foods:** As demand for convenient plant-based options grows, there is an opportunity for more companies to introduce veganized versions of classic comfort foods. - **Gluten-free Alternatives:** With more people adopting gluten-free diets, there is a need for more accessible and tasty gluten-free options in the market. - **Dairy-free Substitutes:** There is a growing trend towards dairy-free products and therefore, there are opportunities for more plant-based alternatives to be developed for traditional dairy products. ### Industries Being Reshaped - **Food Manufacturing:** Innovation opportunities exist for food manufacturers to capitalize on the demand for vegan and gluten-free convenience foods. - **Grocery Retail:** Grocery retailers can benefit from offering a wide range of vegan, gluten-free and dairy-free products to cater to consumers' changing dietary preferences. - **Food Delivery Services:** As people become more health-conscious and environmentally aware, food delivery services can expand their offerings to include more plant-based and sustainable meals as part of their menu. ## Related on Trend Hunter - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Vegan-Friendly Macaroni Meal Cups](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups.md) - [Plant-Based Boxed Noodle Dishes](https://www.trendhunter.com/trends/kd-notmacandcheese.md) - [Dairy-Free Instant Macaronis](https://www.trendhunter.com/trends/daiya-mac-cheese.md) - [Vegan Cheese Slices](https://www.trendhunter.com/trends/notcheese-american-style.md) - [Gluten-Free Mac-and-Cheese Cups](https://www.trendhunter.com/trends/kraft-mac-cheese-cups.md) - [Gourmet Dairy-Free Macaroni Meals](https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze.md) - [Grown-Up Macaroni Meals](https://www.trendhunter.com/trends/truffle-mac-and-cheese.md) - [Vegetable-Forward Macaroni Meals](https://www.trendhunter.com/trends/supermac.md)