# Vegan-Friendly Macaroni Meal Cups Kraft NotMac & Cheese Cups are Ready in 3.5-Minutes By Michael Hemsworth | Published 2025-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-notmac-cheese-cups References: [vegconomist](https://vegconomist.com/products-launches/kraft-heinz-not-company-chipotle-mayo-mac-cheese-cups/) & [kraftheinz](https://www.kraftheinz.com/notco)  The [Kraft](https://www.trendhunter.com/trends/kraft) NotMac & Cheese Cups have been debuted by the brands in the US as what's claimed to be the only plant-based microwaveable mac and cheese cups currently available. The product takes aim at Gen Z and [Gen Alpha](https://www.trendhunter.com/trends/wild-brushing-kit) consumers who are on the hunt for vegan-friendly fare that also prioritizes convenience. The product is reported to have a similar taste profile to the brand's classic Kraft Easy Mac pasta and features macaroni alongside [NotCheese](https://www.trendhunter.com/trends/kraft-mac-cheese6) to give it a vegan recipe with no artificial dyes. The Kraft NotMac & Cheese Cups come in four packs that can be quickly microwaved for enjoyment in 3.5-minutes to make them perfect for meals or snacks, depending on consumer preferences. Image Credit: The Kraft Heinz Not Company ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 45% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Plant-based Meals:** The rise of convenient plant-based meal solutions aligns with the increase in consumer demand for quick and ethical dining options. - **Microwaveable Vegan Foods:** Microwaveable vegan foods are creating new opportunities in the ready-to-eat sector by offering quick meal solutions for plant-based eaters. - **Gen Z and Gen Alpha Preferences:** Understanding the preferences of Gen Z and Gen Alpha, especially their inclination toward sustainability and convenience, is crucial for brands targeting these demographics. ### Industries Being Reshaped - **Plant-based Food Industry:** Increased consumer interest in plant-based diets has prompted the food industry to rapidly innovate with new vegan products that cater to ethical and dietary preferences. - **Microwavable Food Market:** With a growing market for time-saving meals, the microwavable food industry is expanding its offerings to include more diverse and health-conscious options. - **Young Consumer Goods Sector:** The young consumer goods sector is seeing a shift as brands develop tailored products that meet the unique values and lifestyles of younger generations. ## Related on Trend Hunter - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Plant-Based Boxed Noodle Dishes](https://www.trendhunter.com/trends/kd-notmacandcheese.md) - [Vegan Mac and Cheeses](https://www.trendhunter.com/trends/kraft.md) - [Gluten-Free Mac-and-Cheese Cups](https://www.trendhunter.com/trends/kraft-mac-cheese-cups.md) - [Vegetable-Forward Macaroni Meals](https://www.trendhunter.com/trends/supermac.md) - [Nutrient-Dense Macaroni Cups](https://www.trendhunter.com/trends/goodles-microwave-cups.md) - [Grown-Up Macaroni Meals](https://www.trendhunter.com/trends/truffle-mac-and-cheese.md) - [Familiar Frozen Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe.md) - [Vegan Cheese Slices](https://www.trendhunter.com/trends/notcheese-american-style.md)