# Plant-Powered Macaroni Meals Kraft Macaroni & Cheese Dinners Now Contain Cauliflower or Beans By Laura McQuarrie | Published 2019-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-macaroni-cheese-dinner References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4056-new-on-the-shelves) & [kraftmacandcheese](http://www.kraftmacandcheese.com/products/bluebox/original-cheese) To make the comforting Kraft Macaroni & Cheese Dinner meals all the more nourishing, The [Kraft Heinz Co.](https://www.trendhunter.com/trends/kraft-mac-cheese6) is now offering boxes of its macaroni meals with pasta featuring added cauliflower or white beans. While the Kraft Macaroni & Cheese Dinner White Bean highlights its [protein-rich content](https://www.trendhunter.com/trends/protein-mac-cheese), the Kraft Macaroni & Cheese Dinner with Cauliflower touts a quarter cup of vegetables per serving, and is available in both Original and White Cheddar varieties. While consumers have become familiar with plant-powered pasta products made with vegetables and pulses over the past few years, these ones offer the comfort of a beloved product without artificial flavors, preservatives or dyes. With snacks, beverages and meals, health-conscious consumers of all ages are looking to sneak more vegetables and plant-based sources of protein into their diets. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Pasta:** Creating pasta products with added vegetables or pulses provides a healthier alternative to traditional macaroni meals. - **Reduced Artificial Ingredients:** The demand for products without artificial flavors, preservatives, or dyes is growing, creating an opportunity for companies to offer more natural and clean-label options. - **Vegetable Sneaking:** With a focus on health and wellness, consumers are seeking convenient ways to incorporate more vegetables into their diets, making vegetable-infused pasta a disruptive innovation. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can explore incorporating vegetables or pulses into their pasta products to cater to health-conscious consumers. - **Snack Industry:** Snack companies can develop plant-powered pasta snacks as a healthier alternative to traditional snacks. - **Convenience Food Market:** The convenience food industry can capitalize on the trend by offering ready-to-eat plant-powered pasta meals to health-conscious consumers. ## Related on Trend Hunter - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Health-Conscious Macaroni Recipes](https://www.trendhunter.com/trends/mac-cheese-product.md) - [Vegan-Friendly Macaroni Meal Cups](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups.md) - [Plant-Based Boxed Noodle Dishes](https://www.trendhunter.com/trends/kd-notmacandcheese.md) - [Limited-Edition Kid Meals](https://www.trendhunter.com/trends/healthy-mac-cheese.md) - [Grown-Up Macaroni Meals](https://www.trendhunter.com/trends/truffle-mac-and-cheese.md) - [High-Fiber Macaroni Meals](https://www.trendhunter.com/trends/goodwheat-1.md) - [Vegan Mac and Cheeses](https://www.trendhunter.com/trends/kraft.md) - [Alternative Macaroni Meals](https://www.trendhunter.com/trends/natural-heaven.md)