# Cheesy Macaroni-Flavored Spreads PopUp Bagels Dropped a Kraft Mac & Cream Cheese Schmear By Laura McQuarrie | Published 2025-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear References: [instagram](https://www.instagram.com/p/DPo5I0cCYlk/?hl=en&img_index=1) & [news.kraftheinzcompany](https://news.kraftheinzcompany.com/press-releases-details/2025/Kraft-Mac--Cheese-and-PopUp-Bagels-Team-up-to-Drop-a-New-Limited-Edition-Schmear/default.aspx)  From October 9th to 15th, [PopUp Bagels](https://www.trendhunter.com/trends/popup-bagels-x-oreo) stores served up a limited-edition [Kraft Mac](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza) & Cream Cheese schmear to bring the comforting flavors of a lunch or dinner to a breakfast bagel run. Kraft Mac & Cream Cheese schmear—a true mac and cheese-flavored spread—taps into an already popular "mac hack." According to a survey conducted for [Kraft Heinz Company](https://www.trendhunter.com/trends/kraft-mac-friday) on behalf of a consumer insights platform, 35% of people add cream cheese to their mac and cheese to create a creamier dish. In celebration of the launch, Kraft Mac & Cheese popped up at the PopUp Bagels Penn Plaza location one day in October to offer complimentary boxes of Kraft Mac & Cheese and other fun surprises for fans. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 79% | Activity: 84% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-fusion Products:** Mixing flavors traditionally suited for different meals, like dinner and breakfast, can create unique culinary experiences that intrigue consumers. - **Limited-edition Releases:** Temporary availability of unique products stimulates excitement and urgency among consumers, enhancing brand engagement. - **Consumer-crafted Recipes:** Brands can tap into popular consumer modifications of products to create new offerings that resonate with established tastes. ### Who This Affects Most - **Food and Beverage:** Innovating with cross-meal flavor combinations offers new growth opportunities in the ever-evolving culinary landscape. - **Consumer Goods:** Limited-time specialty products can drive brand excitement and boost temporary demand for consumer goods brands. - **Marketing and Promotions:** Leveraging consumer behavior data to inform product launches can revolutionize how companies connect with their target markets. ## Related on Trend Hunter - [Festive Cream Cheese Treats](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Dirty Martini Cream Cheeses](https://www.trendhunter.com/trends/dirty-martini-schmear.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Gourmet Escargot-Paired Bagels](https://www.trendhunter.com/trends/parmesan-gruyre-bagel.md) - [Spicy Butter Spreads](https://www.trendhunter.com/trends/popup-bagels-x-franks-redhot.md) - [Cinnamon Raisin Cream Cheeses](https://www.trendhunter.com/trends/cinnamon-raisin-schmear.md) - [Collaborative QSR Breakfast Menus](https://www.trendhunter.com/trends/taco-bell-x-yeastie-boys-breakfast-menu.md)