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# Romantic Macaroni Promotions
The Kraft Mac & Cheese Big Bowls Promo Celebrates Valentine's Day

By Michael Hemsworth | Published 2020-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-mac-cheese1
References: [businesswire](https://www.businesswire.com/news/home/20200205005113/en/Kraft-Launches-Big-Bowls-Mac-Cheese-Valentines) & [kraftmacisforlovers](http://www.kraftmacisforlovers.com)

The Kraft Mac & Cheese Big Bowls promotion is being run for Valentine's Day to help celebrate the arrival of the new large format product and help parents to feed youngsters with a hearty meal.

The promotion is targeted towards parents whose Valentine's Day plans are constantly being interrupted by children and will give them a chance to win a free product prior to its official launch. The cheeky promotion is being marketed with the tag line "Get 'Em Fed, Get 'Em To Bed, Get It On" as a way to target parents with the promise of some alone time with their partner.

The Kraft Mac & Cheese Big Bowls promotion will also provide parents with romantic accoutrements including candles, rose petals and even a card to offer their partner.

Image Credit: Business Wire

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 1% | Activity: 4% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Valentine's Day Promotions:** Opportunity for companies to offer unique promotions that target parents who are looking to balance family obligations with romantic celebrations.
- **Large Format Product Launches:** Opportunity for companies to capitalize on the excitement of new product launches to generate buzz and boost sales.
- **Humorous Marketing Campaigns:** Opportunity for companies to use cheeky and playful slogans to capture consumers' attention and create brand awareness.

### Who This Affects Most

- **Food and Beverage:** Companies can leverage holidays and special occasions to launch new products and promotions that appeal to consumers' desires for unique and memorable experiences.
- **Consumer Goods:** Large format products and unique promotions can differentiate companies from competitors and capture consumers' attention, driving sales and brand loyalty.
- **Marketing and Advertising:** Innovation in marketing campaigns, such as humorous and playful slogans, can create brand awareness and drive consumer engagement, leading to increased sales and revenue.

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