# Precious Grandmother Macaroni Videos The KRAFT Mac & Cheese Frankie & Dottie Campaign is Precious By Senduran Bhakthakumaran | Published 2012-04-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-mac-cheese-frankie-dottie References: [adverblog](http://www.adverblog.com/2012/04/11/kraft-meet-the-old-birds-social-campaign/) & [facebook](http://www.facebook.com/kraftmacaroniandcheese) The best way to celebrate a 75th anniversary is to enjoy it with others that have enjoyed your presence for 75 years and that’s the secret behind this amazing ‘KRAFT Mac & Cheese Frankie & Dottie’ campaign. Frankie & Dottie are two precious senior women who have been eating KRAFT for over 75 years and to commemorate their love for the brand, the company has handed over its [Facebook](https://www.trendhunter.com/trends/bob-evans-national-mac-and-cheese-day) and [Twitter](https://www.trendhunter.com/trends/mayoverse) priorities to them. The best part is that neither of the ladies has heard of Twitter or [YouTube](https://www.trendhunter.com/trends/beechers-handmade-cheese) in the past and they decided not to get into Facebook because “everyone just writes about their doctor’s visits.” I’m telling you I’d follow the podcasts from these two awesome grannies even if they were not part of the campaign. Their lighthearted voices and diverting topics of conversation will have you chuckling merrily the entire way through. Kudos to KRAFT for a definite KRAFT-y idea. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### What's Driving This Trend - **Elderly Influencer Campaigns:** Brands are empowered to use elderly influencers to promote their products and drive engagement. - **Authentic Marketing Campaigns:** Businesses are increasing their efforts to create authentic marketing campaigns that align with their brand values. - **Social Media Takeovers:** Companies hand over their social media accounts to real people for creative and engaging content. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry could use elderly influencers to promote their products and create engaging online content. - **Marketing and Advertising:** Marketing agencies can capitalize on the trend of authentic marketing campaigns to create campaigns that resonate with customers. - **Social Media:** Social media platforms could create tools or features to enable businesses to hand over their accounts for authentic and engaging content. ## Related on Trend Hunter - [Grandmotherly Lunchmeat Campaigns](https://www.trendhunter.com/trends/eat-your-buddig.md) - [Pasta-Themed Gummy Candies](https://www.trendhunter.com/trends/macaroni-cheese-gummies.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md) - [Complimentary Pasta Promotions](https://www.trendhunter.com/trends/bob-evans-national-mac-and-cheese-day.md) - [Macaroni-Inspired Tonal Dinnerware](https://www.trendhunter.com/trends/kraft-dinnerware.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md) - [Comforting Soft-Serve Desserts](https://www.trendhunter.com/trends/grandma-mcflurry1.md) - [Macaroni-Colored Kitchenware](https://www.trendhunter.com/trends/kraft-dinnerware-collection.md)