# Gluten-Free Mac-and-Cheese Cups Kraft Mac & Cheese Cups and Boxes are Now Gluten-Free By Grace Mahas | Published 2022-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-mac-cheese-cups References: [kraftheinzcompany](https://www.kraftheinzcompany.com/)  Health-conscious consumers tend to prioritize nutrition even in their more "indulgent" purchases, and [Kraft](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups) is meeting this need with its convenient microwavable Gluten Free Mac & Cheese Cups. According to the brand, the new offering is just as cheesy and delicious as its iconic mac and cheese fans are familiar with. Perfect for a quick meal or to bring on the go, the [brown rice and corn pasta](https://www.trendhunter.com/trends/banza-1) in the new gluten-free cups is a delicious option to enjoy your favorite comfort food. The new Gluten Free Mac & Cheese Cups will be available in a 4 pack for $6.49 SRP at retailers nationwide. As more consumers follow alternative diets, we can expect to see more specialized foods like the Gluten Free Mac & Cheese Cups. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Convenience Foods:** The introduction of gluten-free convenience foods by Kraft presents opportunities for other companies to innovate in this field. - **Alternative Diet Offerings:** Brands should consider developing offerings catering to alternative diets, addressing the needs of health-conscious consumers. - **Health-conscious Comfort Foods:** There is a growing demand for health-conscious versions of comfort foods. Companies who address this demand can capture a new market. ### Sectors Adopting This - **Food and Beverage:** Companies can innovate within the food and beverage industry by meeting the needs of consumers with various dietary requirements - **Retail:** Retailers can expand their product offerings and cater to the growing demand for specialty and healthy foods. - **Foodservice:** Restaurants and foodservice providers have an opportunity to differentiate themselves by offering alternative diet options on their menu to cater to a growing market segment ## Related on Trend Hunter - [Vegan-Friendly Macaroni Meal Cups](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups.md) - [Nutrient-Dense Macaroni Cups](https://www.trendhunter.com/trends/goodles-microwave-cups.md) - [Vegan Mac and Cheeses](https://www.trendhunter.com/trends/kraft.md) - [Gluten-Free Instant Macaronis](https://www.trendhunter.com/trends/goodles-glutenfree.md) - [Familiar Frozen Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe.md) - [Gluten-Free Prepackaged Italian Meals](https://www.trendhunter.com/trends/mamamancinis-products.md) - [Clean-Label Macaroni Meals](https://www.trendhunter.com/trends/deluxe-mac-and-cheese.md) - [Gourmet Dairy-Free Macaroni Meals](https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze.md) - [High-Fiber Macaroni Meals](https://www.trendhunter.com/trends/goodwheat-1.md)