# AI-Driven Plant-Based Products Kraft Heinz and NotCo are Launching a New Joint Venture By Laura McQuarrie | Published 2022-02-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-heinz-and-notco References: [businesswire](https://www.businesswire.com/news/home/20220222005437/en) & [kraftheinzcompany](http://www.kraftheinzcompany.com)  Kraft Heinz and [NotCo](https://www.trendhunter.com/trends/notburger) are teaming up to accelerate the adoption of plant-based foods and leverage cutting-edge AI technology to do so. The joint venture, operating as Kraft Heinz as The [Kraft Heinz Not Company](https://www.trendhunter.com/trends/kraft-mac-cheese6), was conceptualized to leverage the expertise of both parties, including NotCo's patented technology and artificial intelligence solutions. Ultimately, the venture will focus on the development of [plant-based versions of co-branded products](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups). The new venture is set to bring even more clean, green, and delicious products for consumers and, in the process, revolutionize the creation of plant-based foods with simple ingredients. The Kraft Heinz Not Company will be headquartered in Chicago with research and development facilities in San Francisco and a focus on plant-based innovation across Kraft Heinz product categories. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 85% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Innovation:** The joint venture focusing on plant-based co-branded products presents an excellent opportunity for plant-based innovation. - **AI-driven Product Development:** Kraft Heinz and NotCo's collaboration provides an opportunity to leverage AI technology to create and improve plant-based products. - **Clean Label Revolution:** The partnership presents an opportunity to leverage simple and clean ingredients in the development of plant-based products; thereby, starting a clean label revolution. ### Where This Applies - **Consumer Packaged Goods (CPG):** The CPG industry will benefit from the innovation opportunities in plant-based products brought about by AI technology. - **Food Manufacturing:** Companies involved in food manufacturing, like Kraft Heinz and NotCo, can leverage AI technology to create better plant-based products. - **Artificial Intelligence:** There is an opportunity for AI technology to be leveraged in the plant-based food industry, as demonstrated by Kraft Heinz and NotCo's joint venture. ## Related on Trend Hunter - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [Plant-Based Grilled Meats](https://www.trendhunter.com/trends/kraft-heinz-2.md) - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md) - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [AI-Backed Ice Cream Innovations](https://www.trendhunter.com/trends/magnum-and-notco.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [Vegan Cheese Slices](https://www.trendhunter.com/trends/notcheese-american-style.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [AI-Backed Food Innovations](https://www.trendhunter.com/trends/hormel-foods.md)