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# Turtle-Inspired Noodle Makeovers
Teenage Mutant Ninja Turtles are Turned Into Kraft Dinner Noodles

By Jennifer Paul | Published 2014-02-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kraft-dinner
References: [mashable](http://mashable.com/2014/02/18/teenage-mutant-ninja-turtles-vanilla-ice-mac/) & [kraftcanada](http://www.kraftcanada.com/brands/kraftdinner)

Kraft Dinner has announced its new delicious shape and this year it's in the shape of the Teenage Mutant Ninja Turtles. I really don't know how this [cheesy meal](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors) could get any better. If the Ninja Turtles aren't enough of a throwback, the commercial features Vanilla Ice performing 'The Ninja Rap,' which appeared in the film 'Teenage Mutant Ninja Turtles II: The Secret of the OOze.'

The ad showcases Vanilla Ice stocking the grocery store shelves with [Macaroni and Cheese](https://www.trendhunter.com/trends/kraft-mac-cheese8) while singing the rap. A mother and son are grocery shopping and she becomes stunned when she recognizes the star. Before the ad ends he obviously says to the little boy, "Word to your mother." I am pretty sure this product will be flying off the grocery store shelves for adults and kids alike.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 26% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Why This Trend Is Growing

- **Pop Culture Food Mashups:** There is an opportunity for food companies to create mashup products that combine popular culture and food, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles.
- **Nostalgic Marketing:** There is an opportunity for companies to market nostalgic products, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles, to adults who remember them from their childhood.
- **Celebrity Endorsements:** There is an opportunity for companies to partner with celebrities, like Vanilla Ice in Kraft Dinner's Teenage Mutant Ninja Turtles noodles ad, to promote their products to a wider audience.

### Industries Being Reshaped

- **Food and Beverages:** There is an opportunity for food companies to create unique and fun products that appeal to both children and adults, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles.
- **Marketing and Advertising:** There is an opportunity for marketing and advertising companies to help brands tap into nostalgia and pop culture trends, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles ad.
- **Entertainment:** There is an opportunity for entertainment companies to partner with food brands to create cross-promotional products that tie into popular culture, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles.

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