# Holistic Cat Wellness Lines Kradle Launches a New Line of CBD and Non-CBD Solutions for Cat Owners By Kanesa D | Published 2025-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kradle References: [consumergoods](https://consumergoods.com/sharkninja-elevates-flywheel-strategy-harness-influencers-growth-engines) & [kradlemypet](https://kradlemypet.com/?srsltid=AfmBOoqGa-BsbPD3kBMTKVImrk-bYO-IbaO_-Ebq9dHLiO3q_yk3V1QI)  Kradle, known for its pet wellness products, has expanded its offerings by launching its first-ever [cat wellness line](https://www.trendhunter.com/trends/catit-1), featuring both CBD and non-CBD formulations. The new range includes three salmon-flavored lickable supplements designed to support urinary health, skin and allergy relief, and hairball control—all formulated to make [daily supplementation](https://www.trendhunter.com/trends/probiotics-for-cats-and-dogs) easier for pet owners. Each product is powered by Kradle’s proprietary BotaniTek™ blends, combining natural ingredients known for their targeted health benefits. The line consists of the [Urinary Cat Wellness Lick](https://www.trendhunter.com/trends/urinary-tract-health-for-cats), Skin & Allergy Cat Wellness Lick, and Hairball Cat Wellness Lick. “We've created this really incredible kind of symbiotic relationship where these influencers are not just thinking of us as a brand that's going to invest in them; we're actually, in some cases, not investing monetarily but we're giving them a head start [or] sneak peek. We’re giving them a behind-the-scenes view,” said CEO Mark Barrocas. Image Credit: Kradle ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 59% | Activity: 69% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Cbd-infused Pet Supplements:** The introduction of CBD-infused solutions for cats signifies a growing shift towards natural wellness remedies in the pet health industry. - **Salmon-flavored Pet Products:** Flavor innovation, such as salmon-flavored supplements, highlights an opportunity to enhance palatability and compliance in pet care regimes. - **Botanical-driven Pet Health Solutions:** Utilizing proprietary botanical blends in pet wellness products paves the way for tailored health solutions that cater to specific needs of pets. ### Who This Affects Most - **Pet Wellness:** The burgeoning interest in holistic wellness solutions for pets suggests an expanding market for innovative health-oriented pet products. - **Natural Ingredients:** Rising consumer demand for natural and effective ingredients in pet care highlights the potential for botanical innovations in the pet food industry. - **Personalized Pet Care:** As tailored pet care continues to gain traction, opportunities arise for developing customized health regimes that address individual pet needs. ## Related on Trend Hunter - [Relationship-Strengthening Pet Product Lines](https://www.trendhunter.com/trends/dr-elseys.md) - [Cat-Friendly CBD Pastes](https://www.trendhunter.com/trends/cbd-paste.md) - [Plant-Based Pet Supplements](https://www.trendhunter.com/trends/pet-releaf-2.md) - [Dual-Texture Cat Supplements](https://www.trendhunter.com/trends/cat-supplements.md) - [Functional CBD Pet Products](https://www.trendhunter.com/trends/pet-releaf-1.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Soothing CBD Pet Balms](https://www.trendhunter.com/trends/cbd-pet-balm.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Mushroom-Powered Lickable Treats](https://www.trendhunter.com/trends/holy-cap-squeezees.md)