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# Flipbook Music Videos
Kraak & Smaak Films a Uniquely Animated Segment for Squeeze Me

By Matt Ho | Published 2011-02-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kraak-smaak
References: [vimeo](http://vimeo.com/16919246)

I LOVE this [music video](https://www.trendhunter.com/trends/anime-music-video) by Dutch trio Kraak & Smaak. This clip was filmed for one of their singles entitled 'Squeeze Me.' The segment is a [finger-flipping video](https://www.trendhunter.com/trends/snippetsnap) that animates the majority of the actor's movements. What you get is a series of [whimsical animations](https://www.trendhunter.com/trends/tooncrafter-ai) with a wonderful cartoon-like quality that's joyous and engaging to watch. The song itself is a catchy soul number that samples a Johnnie Taylor number.

Check out the amazing Kraak & Smaak video now!

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 6% | Activity: 61% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Flipbook Animation:** There is an opportunity to create flipbook animations not only for music videos, but also for marketing campaigns or even educational materials.
- **Whimsical Animation:** There is a growing market for more playful and imaginative animation styles that can appeal to younger audiences and evoke nostalgia in older audiences.
- **Interactive Storytelling:** With the popularity of choose-your-own-adventure interactive videos, there is an opportunity to create more interactive music videos that allow the viewer to customize their experience.

### Who This Affects Most

- **Music Industry:** The music industry can incorporate more visually creative and engaging music videos to stand out from the competition and draw in more viewers.
- **Advertising Industry:** Advertising agencies can use flipbook animations for their social media ad campaigns, explainer videos and email campaigns that could be more aesthetically pleasing.
- **Education Industry:** Educational institutions can partner with creative teams to create animated curriculum and form an experience that facilitate learning in a fun manner.

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