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# Limited Collaborative Instant Noodles
Shin Ramyun Draws Inspiration from K-Pop Demon Hunters

By Amy Duong | Published 2025-08-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kpop-demon-hunters-2
References: [instagram](https://www.instagram.com/nongshimglobal/?utm_source=ig_embed)

![Limited Collaborative Instant Noodles](https://cdn.trendhunterstatic.com/thumbs/581/kpop-demon-hunters-2.jpeg)

The limited-edition Shin [Ramyun](https://www.trendhunter.com/trends/nongshim-3) inspired by [K-Pop Demon Hunters](https://www.trendhunter.com/trends/chopstix-noodle-bar) introduces a collectible snack line blending pop culture and food. The collaboration features themed instant noodles, shrimp crackers, and a spicy sauce, all decorated with artwork of Rumi, Mira, Zoey, the [Saja Boys](https://www.trendhunter.com/trends/demon-hunters-cereal) rivals, and the playful mascot Derpy. Fans originally noticed a similarity between the fictional noodles in the film and the real-life brand, which sparked this special crossover. The packaging captures the animated style while tying the snacks directly to the film’s popular characters.

Launching in late August, the collection will be available across Korea, North America, Europe, Oceania, Southeast Asia, and Mexico. Exclusive film-accurate cups are being released only in Korea, while limited global preorders opened for 1,000 sets through the official store. The collaboration turns a cinematic detail into a real-world experience, giving fans a chance to enjoy their favorite story in an entirely new way.

Image Credit: Nongshim

## Trend Insights (Trend Hunter)

- Score: 7.6/10
- Popularity: 88% | Activity: 93% | Freshness: 48%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Pop-culture-themed Food Products:** Food brands are increasingly collaborating with entertainment franchises to create themed products that appeal to fans and collectors.
- **Collectible Consumables:** Limited-edition food items featuring collectible and thematic packaging are gaining popularity, sparking consumer interest in unique eating experiences.
- **Global Fan Merchandising:** Expanding product availability across multiple continents emphasizes the growing demand for culturally iconic merchandise with global fanbases.

### Industries Being Reshaped

- **Food and Beverage:** The industry is exploring novel partnerships with entertainment brands to create exclusive food products that marry cuisine with cultural phenomena.
- **Entertainment and Licensing:** Entertainment companies are leveraging character licensing to diversify revenue streams by venturing into the food sector with themed collaborations.
- **Retail and Ecommerce:** The launch of globally accessible preorders via e-commerce platforms highlights retail’s shift toward catering to international consumer audiences.

## Related on Trend Hunter

- [Successful Kimchi Ramen Debuts](https://www.trendhunter.com/trends/nongshim-3.md)
- [Movie-Inspired Cereals](https://www.trendhunter.com/trends/demon-hunters-cereal.md)
- [Animated K-Pop Cereal Ranges](https://www.trendhunter.com/trends/kpop-demon-hunters-cereal.md)
- [Ultra-Spicy Ramen Packages](https://www.trendhunter.com/trends/nongshim.md)
- [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md)
- [Extra-Spicy Noodle Cups](https://www.trendhunter.com/trends/asha-x-hot-ones.md)
- [Promotional Ramen Campaigns](https://www.trendhunter.com/trends/nongshim-1.md)
- [K-Pop Film Shoe Collaborations](https://www.trendhunter.com/trends/kpop-demon-hunters-collection.md)
- [Instant Korean Cuisine Noodles](https://www.trendhunter.com/trends/namdong-instant-noodles.md)
