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# Korean Fried Chicken Sandwiches
The Birdcall K-POP Crispy Chicken Sandwich is Limited-Edition

By Michael Hemsworth | Published 2024-06-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kpop-crispy-chicken-sandwich
References: [fastfoodclub](https://www.fastfoodclub.com/p/spice-up-your-summer-with-birdcalls-new-k-pop-sandwich/) & [eatbirdcall](https://www.eatbirdcall.com/)

![Korean Fried Chicken Sandwiches](https://cdn.trendhunterstatic.com/thumbs/536/kpop-crispy-chicken-sandwich.jpeg)

The [Birdcall](https://www.trendhunter.com/trends/crispy-chicken-shawarma) K-[POP](https://www.trendhunter.com/trends/kpop-menu-collaborations) Crispy [Chicken](https://www.trendhunter.com/trends/das-chicken-schnitzel) Sandwich has been debuted by the brand as a Korean cuisine-inspired menu item perfect for introducing consumers to Korean fried chicken. The sandwich starts off with a choice of either the brand's fried chicken, grilled chicken or plant-based Meati patty, which are then paired with a kimchi slaw and the vegan Korean BBQ sauce. The final result is a sweet, savory sandwich perfect for patrons of all kinds to enjoy this spring or summer for a limited time only.

The Birdcall K-POP Crispy Chicken Sandwich will also support the Partners in Housing non-profit organization in Colorado Springs with $1 from every sandwich sold donated to the cause to help homeless families. The sandwich is priced at $9.95 and available in Colorado, Texas and Arizona.

Image Credit: Birdcall

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 29% | Activity: 35% | Freshness: 25%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Fusion Fast Food:** Merging international flavors with classic fast food offers diners a unique taste experience that blends culinary traditions.
- **Plant-based Menu Options:** Incorporating plant-based proteins into popular dishes caters to the growing market of health-conscious and environmentally aware consumers.
- **Cause-driven Marketing:** Linking product sales with charitable donations builds brand loyalty while fostering community support and social responsibility.

### Where This Applies

- **Food and Beverage:** Innovative menu items that blend cultural culinary elements have the potential to draw diverse customers seeking new dining experiences.
- **Plant-based Foods:** Integrating plant-based alternatives into mainstream fast food menus can expand the market for sustainable food solutions.
- **Non-profit Partnerships:** Collaborations between businesses and non-profits can create mutually beneficial relationships that raise awareness and funds for social causes.

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