# Lightweight Tray-Style Food Packaging The kp Elite Nova MAP Tray is the Lightest of its Kind By Michael Hemsworth | Published 2025-07-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kp-elite-nova References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/60074/klockner-pentaplast-introduces-lightest-available-map-tray/) & [foodpackaging.kpfilms](https://foodpackaging.kpfilms.com/acton/media/43678/lightest-map-tray-design)  The kp Elite Nova has been announced by [Klöckner Pentaplast](https://www.trendhunter.com/trends/kp-infinity-hp3) as one of its latest solutions that's engineered with a lightweight composition in mind to maximize sustainability and versatility. The [modified atmosphere packaging (MAP) tray](https://www.trendhunter.com/trends/skinpro-and-multifol-extreme) has a ribbed design to maximize strength across the entire design without increasing the overall weight. The tray is crafted with 100% recycled PET, which includes material sourced from the brand's [Tray2Tray initiative](https://www.trendhunter.com/trends/Tray-To-Tray). The packaging won't compromise on barrier performance despite its lightweight profile, which is around 10% lighter than alternatives on the market. Launch Manager at kp Food Packaging Paul Rawlings spoke on the kp Elite Nova saying, "We’re proud to reveal kp Elite Nova; a breakthrough tray that reflects over 60 years of packaging innovation and technical excellence. With kp Elite Nova, food producers no longer need to compromise between sustainability and performance." ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 89% | Activity: 91% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Lightweight Packaging Innovations:** The development of ultra-lightweight packaging solutions like the kp Elite Nova highlights the growing trend towards reducing material usage without sacrificing durability. - **Sustainable Packaging Materials:** Utilizing 100% recycled PET in packaging aligns with the increasing demand for eco-friendly materials and closed-loop recycling processes. - **Performance-focused Eco Design:** The kp Elite Nova's ability to maintain high barrier performance while being lighter supports the trend of designing sustainable products that do not compromise on functionality. ### Who This Affects Most - **Recycled Materials Manufacturing:** The rise in demand for recycled PET materials in packaging for sustainability initiatives opens up avenues for innovation in the recycling and manufacturing sectors. - **Food Packaging Solutions:** Advancements like the kp Elite Nova are propelling the food packaging industry towards more efficient and environmentally friendly solutions. - **Climate-conscious Consumer Goods:** The push for lightweight, sustainable packaging solutions is reshaping the consumer goods industry towards more climate-conscious product offerings. ## Related on Trend Hunter - [Rigid Protective Food Containers](https://www.trendhunter.com/trends/kp-infinity-hp3.md) - [Unbleached Food Packaging Trays](https://www.trendhunter.com/trends/stora-enso-trayforma-brown.md) - [Collaborative Fiber-Based Food Trays](https://www.trendhunter.com/trends/fiberbased-food-tray.md) - [Recyclable Paper-Made Tray Packaging](https://www.trendhunter.com/trends/paperseal-pressed.md) - [Temperature-Resistant Packaging Lines](https://www.trendhunter.com/trends/colpac.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Lightweight Packaging Materials](https://www.trendhunter.com/trends/Lightweight-packaging-materials.md) - [Recycled Fish Packaging Boards](https://www.trendhunter.com/trends/kp-evolve-fish-boards.md)