# Co-Branded Cannabis-Infused Cocktails LEVIA & Kowloon Restaurant Launch a Cannabis-Infused Seltzer By Kalin Ned | Published 2024-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kowloon-restaurant References: [boston25news](https://www.boston25news.com/news/local/kowloon-launches-new-cannabis-infused-seltzer-holiday-season/CIKQA2XCLRG5PC6VHDLJA664BU/)  Massachusetts-based cannabis seltzer brand [LEVIA](https://www.trendhunter.com/trends/dragon-fruit-flavor) has partnered once again with the iconic [Kowloon Restaurant](https://www.trendhunter.com/trends/levia-kowloon-mai-tai-seltzer) to create a cannabis-infused version of the restaurant's famous Scorpion Bowl cocktail. This has resulted in the LEVIA Kowloon Scorpion Bowl Cannabis-Infused Seltzer, a drink that combines bold, tropical flavors with a cannabis infusion. The beverage boasts zero sugar and zero calories. It is also both kosher-certified and gluten-free, making it appealing to those looking for better-for-you alcohol alternatives. The product is now available at Massachusetts [AYR Wellness](https://www.trendhunter.com/trends/natural-edible) dispensaries and retail partners. Given the growing trend of cannabis consumption as an alcohol alternative, the Scorpion Bowl cannabis seltzer targets those looking to explore new options for socializing or relaxing without the effects of alcohol. The latest LEVIA x Kowloon Restaurant partnership follows the success of the LEVIA Kowloon Mai Tai. Image Credit: LEVIA x Kowloon Restaurant ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 62% | Activity: 82% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-infused Beverages:** The fusion of cannabis with traditional cocktail recipes presents a novel shift in the beverage sector, appealing to consumers seeking unique consumption experiences without alcohol's effects. - **Health-conscious Alcohol Alternatives:** As consumers become more health-aware, zero-calorie and sugar-free cannabis-infused drinks cater to those looking for healthier social drinking options. - **Culinary Cannabis Collaborations:** Partnerships between cannabis brands and iconic restaurants offer new, innovative approaches to flavor profiles in favorite beverages. ### Sectors Adopting This - **Cannabis Beverage Industry:** The rise in cannabis-infused drinks is disrupting traditional beverage markets, especially as they become popular alternatives to alcohol. - **Health and Wellness Sector:** Cannabis-infused seltzers that are kosher-certified and gluten-free align with the growing demand for products that cater to specific dietary and lifestyle preferences. - **Hospitality and Dining Industry:** Restaurants partnering with cannabis brands can attract new customer segments by offering inventive menu items that blend traditional tastes with modern trends. ## Related on Trend Hunter - [Cocktail-Inspired THC Seltzers](https://www.trendhunter.com/trends/levia-kowloon-mai-tai-seltzer.md) - [Fruity Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/dragon-fruit-flavor.md) - [Celebratory Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/mellow-mule.md) - [Cannabis-Infused Social Seltzers](https://www.trendhunter.com/trends/levia.md) - [Blueberry Cobbler Cannabis Seltzers](https://www.trendhunter.com/trends/blueberry-cobbler.md) - [Frozen Treat-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/levia-strawberry-creamsicle.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Summery Sativa Seltzers](https://www.trendhunter.com/trends/peach-tea-seltzer.md) - [Cake-Flavored Cannabis Seltzers](https://www.trendhunter.com/trends/levia-raspberry-cheesecake.md)