# Vibrant Botanical Canned Cocktails Kove Launches a New Brand Identity and New Flavors for Summer By Kanesa D | Published 2023-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kove-1 References: [bevnet](https://www.bevnet.com/spirits/2023/kove-debuts-new-look-and-fresh-flavors) & [drinkkove](https://www.drinkkove.com/)  [Kove](https://www.trendhunter.com/trends/dragon-fruit-margarita), a craft beverage company based in San Diego, California, has officially launched its new brand look and flavors as a part of its new lineup. The update sees the Kove RTD cocktails rewrapped in a bold, colorful can with a crisp white logo to match. The eye-catching packaging was created to represent the drink's rich hues, which are inspired by natural elements. The new launch also brings the new 'Party Wave Punch,' 'Beaches & Peaches,' and 'Desert [Rose](https://www.trendhunter.com/trends/lanique-spirit-of-rose) Paloma' flavors. The three new flavors, when combined, make up the Kove '[Summer](https://www.trendhunter.com/trends/owls-brew) Variety Pack.' Kove cocktails are made with plant-based ingredients, are gluten-free, and have a low ABV of just 5%. The 'Summer Variety Pack' and new brand look are available to explore on the Kove website. Image Credit: Kove ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 80% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Canned Cocktails:** Opportunity for food and beverage companies to invest in plant-based ingredients and create innovative RTD cocktails. - **Eye-catching Packaging:** Opportunity for packaging companies to create bold, colorful designs to attract consumers in the crowded RTD beverage market. - **Low Alcohol Varieties:** Opportunity for beverage companies to innovate and create low ABV cocktails to meet the increasing demand for healthier drink options. ### Who This Affects Most - **Food and Beverage:** Food and beverage industry can leverage plant-based ingredients and innovate in ready-to-drink cocktails with low alcohol content to cater to health-conscious customers. - **Packaging:** Packaging industry can capitalize on the demand for eye-catching designs in the RTD beverage market and create innovative packaging solutions for companies like Kove. - **Health and Wellness:** Health and wellness industry can collaborate with beverage companies to create low alcohol and plant-based drink options that appeal to the health-conscious demographic. ## Related on Trend Hunter - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Refreshing RTD Kombuchas](https://www.trendhunter.com/trends/kombucha-cocktails.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Botanical Collaboration Flavors](https://www.trendhunter.com/trends/dragon-fruit-margarita.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md)