# High-Quality Material Shops The KOVA Brand is Launched by Katerra as a Professional Resource By Kalin Ned | Published 2019-11-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kova-brand References: [dezeen](https://www.dezeen.com/2019/11/20/katerra-launches-kova-building-products-brand-promotion/) & [kovaproducts](https://www.kovaproducts.com/about/) Katerra is a "Silicon Valley design-build firm" and its most recent endeavor is the launch of the KOVA brand. This venture is intended to be a "one-stop-shop for high quality but low-cost materials and products" and it is geared toward satisfying the needs of industry professionals, designers, and architects." From the looks of it, the KOVA brand is geared toward celebrating [minimalism and elegance](https://www.trendhunter.com/trends/soft-goods-collection) across a variety of homeware and architectural categories — from [bathroom appliances and cabinetry](https://www.trendhunter.com/trends/bezel-collection) to window coverings and ceramic tiles. The KOVA brand is intended to facilitate a connection between "design, quality and value," curating a perfect balance between the three in the contemporary setting. In addition, the products are made to "meet the [highest environmental and quality standards](https://www.trendhunter.com/trends/mutina)." When it comes to o[ptimizing efficiency, convenience and cost, it doesn't get much better than this. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalism in Homeware:** Disruptive innovation opportunity: Develop high-quality, cost-effective homeware products that embrace minimalism and elegance. - **One-stop-shop for Low-cost Materials:** Disruptive innovation opportunity: Create a comprehensive platform that offers a wide range of high-quality but affordable materials for industry professionals, designers, and architects. - **Environmental and Quality Standards:** Disruptive innovation opportunity: Develop products that meet the highest environmental and quality standards while still providing convenience and cost-effectiveness. ### Who This Affects Most - **Homeware:** Disruptive innovation opportunity: Introduce innovative materials and products that cater to the growing demand for minimalistic and elegant homeware. - **Construction and Design:** Disruptive innovation opportunity: Revolutionize the construction and design industry by offering a one-stop-shop platform for low-cost, high-quality materials. - **Architecture:** Disruptive innovation opportunity: Create environmentally-friendly and high-quality architectural materials that align with the needs of architects and designers. ## Related on Trend Hunter - [Canadian Home Good Brands](https://www.trendhunter.com/trends/ohkula-canada.md) - [Washroom Accessory Collaborations](https://www.trendhunter.com/trends/brooklinen-x-kule.md) - [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md) - [High-End Sauna Experiences](https://www.trendhunter.com/trends/sauna-models.md) - [Distinctive Craftsmanship Seating Solutions](https://www.trendhunter.com/trends/koyori-wooden-chairs.md) - [Metal-Inspired Homeware Capsules](https://www.trendhunter.com/trends/kutarq-studio.md) - [Premium Modern Cookware Lines](https://www.trendhunter.com/trends/modern-cookware.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [AI-Powered Kitchen Solutions](https://www.trendhunter.com/trends/tkc-kitchens.md)