# Sonically Infused Snack Concepts Kouki & Co Has Designed a Unique Conceptual Snack Brand By Mishal Omar | Published 2017-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kouki-co References: [thedieline](http://www.thedieline.com/blog/2017/7/10/sound-bites) & [koukiandco](http://www.koukiandco.com/newsite/) The creative agency Kouki & Co has created a [conceptual snack brand](https://www.trendhunter.com/trends/sensory-snack-experience) titled Sound Bites, that are created via a distinct production process that may one day be a popular production method for artisanal products. Sound Bites is a conceptual company that would "specialize in [sonically infused food](https://www.trendhunter.com/trends/cocoa-legato)," inspired by [Oxford University's](https://www.trendhunter.com/trends/foodcentric-communities) research that suggests that "sound influences the taste of food," which it calls 'sonically enhanced food' – where someone is "surrounded by certain sounds while eating." The Sound Bites brand functions as food "infused with" either instrumental music, or natural sound environments – with various instruments and sounds complimenting various flavors. This unique new concept brand parallels [similar initiatives](https://www.trendhunter.com/trends/winemaking) that exist in reality, and could one day function as a new distinct food and beverage fad that companies offer. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sonically Infused Food:** There is an opportunity to explore how sound can be used to enhance flavors or create unique taste experiences. - **Distinct Production Process:** There is an opportunity to create artisanal products using a unique production process involving sound. - **Food and Beverage Fad:** There is an opportunity to create a new trend in food and beverage where other brands may create similar products. ### Who This Affects Most - **Food and Beverage:** Food and Beverage companies can explore incorporating sonically infused food into their product line. - **Artisanal Products:** Artisanal food and beverage companies can incorporate the distinct production process involving sound to create unique products. - **Sound and Music:** Companies in the sound and music industry can explore partnering with food and beverage companies to create sonically infused products. ## Related on Trend Hunter - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Musically Aged Cracker Snacks](https://www.trendhunter.com/trends/pandora-and-cheezit.md) - [Military-Approved Snack Bars](https://www.trendhunter.com/trends/coconut-almond-bars.md) - [Military-Approved Snack Bars](https://www.trendhunter.com/trends/coconut-almond-bar.md) - [Sonically Aged Cheese Snacks](https://www.trendhunter.com/trends/sonically-aged-cheese-snack.md) - [Neuroscience-Inspired Pecan Snack Mixes](https://www.trendhunter.com/trends/pecan-snack-mix.md) - [Flavor-First Fish Bites](https://www.trendhunter.com/trends/crunchy-fish-bites.md) - [AI-Generated Food Concepts](https://www.trendhunter.com/trends/aidriven-snack-product.md)