# Coquettish Sunny Everyday Lookbooks The Koton Spring 2014 Campaign Lookbook is Comfy and Chic By Farida Helmy | Published 2014-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/koton-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/kasia-struss-gets-sunny-koton-spring-2014-ads-emre-dogru/) & [koton.tr](http://www.koton.com.tr/index.php/home/kategori/25) Bathed in bright, sunny rays and donning comfy, boho styles, the stunning brunette Kasia Struss stars in the Koton Spring 2014 Campaign lookbook. Exuding the ultimate free spirit attitude and looking gorgeous and relaxed, the top model fronts Turkish brand Koton's campaign and looks very comfortable in the collection's various styles and cuts. The Koton Spring 2014 Campaign lookbook has Struss posing for [fashion photographer](https://www.trendhunter.com/trends/knys-fall-2025) Emre Dogru who makes the model look dewy and flirty in the sun-drenched and calming set. Choosing to keep things subtle in the background, the focus of the lookbook is completely on the label’s relaxed [boho designs](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), which include roomy blouses, eclectic prints and lightweight knits styled by Bahar Kongel. The airy and whimsical designs are mixed with form-fitting cuts to give the ultimate everyday comfy chic look. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 74% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Boho-chic Fashion:** There is an opportunity for disrupting the fashion industry by creating more boho-chic styles that are both comfortable and fashionable. - **Relaxed Fit Clothing:** The trend towards more relaxed fit clothing offers an opportunity for companies to create comfortable yet stylish clothing that can be worn anywhere. - **Subtle Backgrounds in Fashion Photography:** There is an opportunity to disrupt the fashion photography industry by focusing on subtle backgrounds that allow the clothing to be the main focus of the shoot. ### Who This Affects Most - **Fashion:** The fashion industry can use this trend to create more boho-chic styles that are both comfortable and fashionable. - **Photography:** The photography industry can use this trend to create more shoots with subtle backgrounds that allow the clothing to be the main focus of the shoot. - **Retail:** Retail companies can use this trend to create comfortable yet stylish clothing that can be worn anywhere. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)