# Religious Radios This Kosmos Project Submission Has Deep Meaning By Christina Butty | Published 2009-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kosmos-project References: [dezeen](http://www.dezeen.com/2009/10/15/the-radio-by-kosmos-project/) & [pba-auctions](http://www.pba-auctions.com/) Though this cross shaped raio may seem a bit simple with its traditional craftsmanship and use of local wood, it actually has quite an intelligent meaning. The designers explain their cross-shaped radio by saying it is a commentary on the product as an “object of everyday use that becomes cult-like, showing great power of media, loneliness in the contemporary society and the need of belonging to a community.” Who knew? **Implications** - In the current society, many consumers are searching for comfort in products with a [retro feel](https://www.trendhunter.com/trends/roberts-ortus-5). These [cross-shaped radios](https://www.trendhunter.com/trends/retro-radio1) allow for buyers to purchase a modern product, yet feel as though they are experiencing an [antique commodity](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic). Companies would be wise to infuse their products with newness, yet maintain certain touches from previous decades. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Products:** Designing modern products with a vintage appeal to satisfy consumers' search for comfort and familiarity. - **Object Symbolism:** Exploring the meaning behind everyday objects and incorporating symbolism in product design and marketing. - **Community Belonging:** Creating products that promote a sense of community and belonging in a society that increasingly values individualism. ### Where This Applies - **Furniture Design:** Incorporating symbolism and traditional craftsmanship in modern furniture design to add a sense of nostalgia and comfort. - **Electronics Manufacturing:** Incorporating elements of traditional craftsmanship and retro design into modern electronic products to appeal to consumers' desire for familiarity and comfort. - **Marketing and Advertising:** Exploring symbolism and creating marketing campaigns that promote a sense of community and belonging to differentiate products in a crowded marketplace. ## Related on Trend Hunter - [Nostalgic Radio Concepts](https://www.trendhunter.com/trends/calming-noise-radio.md) - [Industrial Design Radio Concepts](https://www.trendhunter.com/trends/radio-desk.md) - [Nostalgic Gaming Console Radios](https://www.trendhunter.com/trends/nintendo-radio.md) - [Delightfully Playful Music Devices](https://www.trendhunter.com/trends/anomalo.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [Fashion-Forward Audio Design](https://www.trendhunter.com/trends/luna-audio.md) - [Retrofuturistic Streaming Audio Devices](https://www.trendhunter.com/trends/diy-streaming-audio-player.md) - [Mint-Tonal Retro Radios](https://www.trendhunter.com/trends/lego-5.md) - [Modernized Retro Speakers](https://www.trendhunter.com/trends/the-memory.md)