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# Anime Planters
Koshi Kawachi's 'Manga Farming' Uses Comics as Soil

By Marissa Brassfield | Published 2009-07-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/koshi-kawachi-manga-farming
References: [behance.net](http://www.behance.net/Gallery/MANGA-FARMING/261207) & [blogs.yahoo.co.jp](http://blogs.yahoo.co.jp/hona504/)

After seeing Koshi Kawachi's 'Manga Farming,' I'm convinced that my plain old planters are officially insufficient. These bad boys use old anime comic books in place of a traditional soil bed to sprout seeds.

We know that comic books feed the mind and stimulate creativity; with Koshi Kawachi's Manga Farming,' it's clear that anime also is quite good at stimulating seeds to grow.

**Implications** - Gardening is a task that may not be appealing to all, but can easily be jazzed up to attract a larger groups of consumers. Companies should be conscious of the emergence of a target demographic concerned with infusing style and flare into their lives. All industries should pay attention to altering existing product packaging and branding as to add excitement to basic products.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 11% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Comic Book Planters:** Incorporating comic books into gardening could be a disruptive innovation opportunity for the gardening industry.
- **Anime Farming:** Using anime as soil for growing seeds presents an opportunity for disruptive innovation in the farming industry.
- **Stylish Gardening:** Tapping into a demographic interested in infusing style and flare into their lives could present an opportunity for disruptive innovation in the gardening industry.

### Sectors Adopting This

- **Gardening:** The use of unconventional materials for planters and soil could be a disruptive innovation opportunity for the gardening industry.
- **Farming:** Incorporating new and unconventional materials into the farming industry such as anime as fertilizer could present an opportunity for disruptive innovation.
- **Packaging:** By altering existing product packaging and branding for everyday products such as planters, companies can add excitement and attract a larger demographic interested in style.

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