# Balmy Lip Care Sticks Kosas' Wet Stick is a Moisturizing Lip Shine with Skin-Caring Benefits By Laura McQuarrie | Published 2023-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kosas-wet-stick References: [sheknows](https://www.sheknows.com/living/articles/2782743/kosas-wet-stick-lipstick/) & [kosas](https://kosas.com/products/wet-stick) [Kosas'](https://www.trendhunter.com/trends/kosas-blush-is-life) Wet Stick is a lip care stick that blurs the line between skincare and makeup. All too often, lipsticks with moisturizing benefits are not long-wearing but this shiny balm stays wet-looking for hours. This [sheer-coverage product](https://www.trendhunter.com/trends/bisou-jelly) is infused with hyaluronic acid to lock in hydration, plus squalane and ceramides for softening and moisturizing benefits. The skin-caring formulation also includes peptides and mango butter for plumping and smoothing benefits. From Skinny Dip to Bikini Blaze, the brand offers several juicy shades that create a natural flush of color. By combining the vibrancy of traditional lipsticks with the soothing properties of lip balms, Kosas' innovative [moisturizing lip shines](https://www.trendhunter.com/trends/hydrating-lip-oils) cater to individuals seeking a balance between style and comfort, enhancing their lip care experience. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 69% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skincare-makeup Hybrid:** Opportunities for creating innovative skincare-makeup hybrid products that offer long-lasting benefits and natural-looking finish - **Sustainable Beauty:** Opportunities for exploring sustainable ingredients and packaging for lip care products that are both good for the environment and effective - **Multi-functional Products:** Opportunities for developing multi-functional lip care products that can offer different benefits in a single formula to provide convenience to consumers ### Who This Affects Most - **Beauty:** Beauty companies can explore the innovative makeup-skincare hybrid trend to create lip care products that cater to consumers seeking both style and comfort - **Sustainability:** Sustainable companies can explore the use of eco-friendly ingredients and packaging to create lip care products that cater to consumers seeking environmentally-friendly options - **Cosmetics:** Cosmetics companies can innovate by creating multi-functional lip care products that offer different benefits in a single formula to provide convenience to consumers ## Related on Trend Hunter - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Hydrating Multi-Stick Balms](https://www.trendhunter.com/trends/kaja-dewy-bar.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Pigmented Lip-Conditioning Products](https://www.trendhunter.com/trends/pure-color-melton-glosstick.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Glossy Hydrating Lip Oils](https://www.trendhunter.com/trends/hydrating-lip-oils.md) - [Multi-Tasking High-End Lip Balms](https://www.trendhunter.com/trends/highend-lip-balm.md)