# Multidimensional Brightening Blushes Kosas' Blush is Life is Baked with Squalane & Hyaluronic Acid By Laura McQuarrie | Published 2024-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kosas-blush-is-life References: [kosas](https://kosas.com/products/blush-is-life?variant=43173374820409)  Kosas' Blush is Life is a new talc-free powder blush baked with squalane and hyaluronic acid, and swirled with two different tones to instantly add warmth and radiance to the face. The smooth powder formula is buildable and skin-like, making it easy for beauty lovers to achieve a lit-from-within look using colors like Blissed, Adrenaline and Swoon. With skin-caring ingredients like squalane and hyaluronic acid baked into the formula, Blush is Life is beneficial for balancing optimal oil and moisture levels in the skin. When it comes to wearing these long-lasting colors, Kosas shares different application techniques for different face shapes, and specific instructions for how to achieve the Kosas Lifted Blush Look with a light swirl or product and soft, small strokes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 69% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skin-caring Makeup:** The integration of skincare ingredients like squalane and hyaluronic acid into makeup products emphasizes dual benefits for cosmetics. - **Buildable Beauty Products:** Beauty formulas that allow for buildable application cater to consumers seeking customizable and versatile makeup routines. - **Face-specific Application Techniques:** Brands offering tailored application techniques for different face shapes enhance user experience and product effectiveness. ### Sectors Adopting This - **Cosmetics Industry:** Incorporating skincare elements into cosmetic products is revolutionizing the traditional makeup industry. - **Skincare Industry:** The fusion of skincare and makeup reflects an evolving industry focused on comprehensive beauty solutions. - **Personal Care Industry:** Customization in beauty routines, supported by specific application techniques, is becoming increasingly prominent. ## Related on Trend Hunter - [Ultra-Pigmented Blush Powders](https://www.trendhunter.com/trends/color-fuse-blush-powder.md) - [Moisturizing Blush Formulas](https://www.trendhunter.com/trends/hydromaniac-blush-glow-hydrator.md) - [Serum-Based Blush Sticks](https://www.trendhunter.com/trends/color-fuse-glassy-blush-balm-stick.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md) - [Painterly Marbled Blushes](https://www.trendhunter.com/trends/bisou-blush.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Wet-Pressed Powder Highlighters](https://www.trendhunter.com/trends/shiny-objects.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Algae-Infused Liquid Blushes](https://www.trendhunter.com/trends/hot-shot-blush-drops.md)