# Plant-Based Milk-Alternative Proteins KOS Will Now Be Available At Whole Foods Nationwide By Grace Mahas | Published 2020-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kos References: [kos](https://kos.com/) & [kos](https://kos.com/) KOS, the plant-based protein and daily nutrient-rich blends, recently announced a new strategetic partnership with [United Natural Foods Inc.](https://www.trendhunter.com/trends/homemade-brand-ice-cream) (UNFI), KeHE and C&S Wholesale Grocers to be available at [Whole Foods Market](https://www.trendhunter.com/trends/aloha1) Nationwide. Consumers can now purchase KOS' award-winning Organic Plant-Based Proteins in Vanilla and Chocolate, Show Me The Greens [Veggie](https://www.trendhunter.com/trends/protein-crust-pizza) Blend, and Love You Berry Much Reds Blend at more than 400 Whole Foods retailers. KOS originally launched in 2018 and was born from a need to provide an additive-free, plant-based protein with a "message of physiological redemption as key to healing both Self and Planet." All of the plant-based foods are made responsibly in small batches without the use of artificial ingredients. Image Credit: KOS ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein:** With the rising demand for plant-based products, there is an opportunity for businesses to innovate and create new plant-based protein options for consumers looking for healthier and environmentally friendly alternatives. - **Organic Foods:** The increasing focus on organic foods presents an opportunity for companies to enhance their product offerings with organic ingredients. - **Nutrient-dense Blends:** As consumers become more health-conscious, the demand for nutrient-dense blends that offer a variety of health benefits will continue to grow, presenting opportunities for businesses to create innovative blends using unique ingredients. ### Who This Affects Most - **Natural Foods Industry:** The natural foods industry is gaining momentum as more consumers prioritize healthy and sustainable eating habits, presenting opportunities for businesses to create new products and expand their market share. - **Plant-based Food Industry:** With the growing demand for plant-based foods, there is an opportunity for businesses to create new and innovative plant-based food products that cater to a diverse range of dietary preferences. - **Supplement Industry:** As consumers prioritize health and wellness, the supplement industry continues to grow, and businesses can capitalize on this trend by creating innovative, nutrient-dense supplements that cater to specific health needs. ## Related on Trend Hunter - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Pumpkin Seed Protein Bars](https://www.trendhunter.com/trends/aloha1.md) - [Nostalgic Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/kos-3.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Chickpea-Based Yogurt Expansions](https://www.trendhunter.com/trends/chkp-yogurt.md) - [Refrigerated Plant-Based Sesame Milks](https://www.trendhunter.com/trends/the-planting-hope-company.md) - [Protein-Rich Plant-Based Milks](https://www.trendhunter.com/trends/protein-smoothie-blends.md) - [Plant-Based Kids-Focused Shakes](https://www.trendhunter.com/trends/plantbased-kids-shakes.md)