# Wild Rose Priming Moisturizers The Korres Wild Rose Priming Moisturizer Provides Intense Hydration By Rebecca Byers | Published 2018-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/korres-wild-rose References: [korres](http://www.korres.ca/skincare/moisturizers/wild-rose-smoothie-brightening-priming-moisturiser) The [Korres](https://www.trendhunter.com/trends/korres) Wild Rose Priming Moisturizer is an innovative lightweight formula to be applied before one's makeup. Part of the Greek apothecary brand's Wild Rose range, the "smoothie" priming moisturizer promises to leave skin refreshed due to it's well-balanced, light to the touch formula and [silicone-free qualities](https://www.trendhunter.com/trends/ulta). Additionally, the Korres Wild Rose Priming Moisturizer boasts the benefits of Super C, nature's "most powerful source of Vitamin C." The unique Korres Priming Moisturizer is formulated with hyaluronic acid and turmeric extract in addition to the combination of [wild rose oil](https://www.trendhunter.com/trends/wild-rose-cleanser) and Vitamin C, and is said to offer 24-hour hydration -- arguably an essential for those facing the harsh winter winds. The "multitasking" formula works to decongest pores while lessening the appearance of any wrinkles or fine lines. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Priming Moisturizers:** Disruptive innovation opportunity: Develop priming moisturizers that provide intense hydration while having a lightweight formula. - **Silicone-free Skincare Products:** Disruptive innovation opportunity: Create skincare products that offer the benefits of priming moisturizers without containing silicone. - **Multi-tasking Beauty Formulas:** Disruptive innovation opportunity: Design beauty products with multiple functions, such as decongesting pores and reducing wrinkles, in one formula. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunity: Introduce advanced skincare products that combine hydration, priming, and other benefits. - **Natural Ingredients:** Disruptive innovation opportunity: Develop skincare products that utilize natural ingredients like wild rose oil, Vitamin C, hyaluronic acid, and turmeric extract. - **Anti-aging Solutions:** Disruptive innovation opportunity: Create innovative beauty products that effectively reduce the appearance of wrinkles and fine lines. ## Related on Trend Hunter - [Hydration-Enhancing Skincare Products](https://www.trendhunter.com/trends/korres.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Greek Yogurt-Inspired Gel Creams](https://www.trendhunter.com/trends/probiotic-gelcream.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md) - [Wild Rose-Inspired Cleansers](https://www.trendhunter.com/trends/wild-rose-cleanser.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md)