# Dancing Denim Adverts The Korean Levi's Ballet Video Shows Anything is Possible in Jeans By Senduran Bhakthakumaran | Published 2012-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/korean-levis-ballet References: [doobybrain](http://www.doobybrain.com/2012/03/15/korean-levis-ballet-commercial/) & [designtaxi](http://designtaxi.com/news/351854/Levi-s-Teams-Up-With-Korean-Ballet-Company-For-Super-Stretchy-Jeans/) Authentic denim manufacturer Levi's has paired up with the [Korean International Ballet](https://www.trendhunter.com/trends/skin-longevity-institute-pop-up) to market its Stretch-to-Fit jeans through the [Korean Levi's Ballet](https://www.trendhunter.com/trends/selfcare-essentials) video commercial. Viewers are taken through a magical few minutes in which a couple wearing various denim outfits (usually not associated with ballet) gracefully perform acrobatic routines. The commercial is set with the couple sitting at a train station waiting for an oncoming train. Usually, denim-wearers prefer a casual fit that doesn't bode much movement beyond walking, however, the Korean Levi's Ballet video shows that Levi's Stretch-to-Fit jeans are made for dancing anytime, anywhere. From spins to lifts to high jumps, the dancers make ballet look easy, especially in jeans. I'm sure such grace would need a little more practice before potential customers decide to break out into performances in public areas, but at least you know it's possible! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Denim Dancewear:** Authentic denim manufacturers can venture into dancewear lines to tap into the growing trend towards fitness fashion. - **Athletic Jeans:** Jeans manufacturers can explore the development of jeans specifically designed for athletic activities beyond casual walking. - **Unexpected Brand Collaborations:** Brands can collaborate with seemingly unlikely partners to create unique and memorable marketing campaigns. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate dancewear into their product offerings to cater to the fitness trend and embrace innovative designs. - **Sportswear:** The sportswear industry can expand beyond traditional workout wear to provide customers with athletically functional denim options. - **Advertising:** The advertising industry can use unexpected collaborations to create intriguing campaigns that capture attention and generate brand awareness. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)