# Grocery Brand Gochujang Sauces Trader Joe's Created Its Own Version of Korean Gochujang Sauce By Katherine Pendrill | Published 2023-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-gochujang-sauce References: [traderjoes](https://www.traderjoes.com/home/products/pdp/korean-gochujang-sauce-074565)  If you're looking to incorporate some Korean flavors into your cooking, Korean Gochujang Sauce is a good place to start. For those unfamiliar, Gochujang is a savory, sweet, and spicy fermented condiment that's a staple of Korean cooking. [Trader Joe’s](https://www.trendhunter.com/trends/trader-joes-gochujang-paste) Korean Gochujang Sauce takes this classic condiment and turns it into a versatile sauce that can be paired with everything from bulgogi to buffalo wings. The new sauce starts with Trader Joe’s own brand of Gochujang, and then kicks it up a notch with a bit of canola oil, soy sauce, brown rice vinegar, and sesame oil. As the brand puts it, "Complex, flavorful, and conveniently drizzle-able, our Korean Gochujang Sauce makes a great topper for everything from French fries, to fried rice, to Korean Rice Cakes." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 11% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Korean Flavor Innovation:** There is potential for innovation in creating new Korean-inspired products for the international market. - **Condiment Revolution:** Developing new and unique condiment flavors can provide new opportunities for differentiation in the crowded food industry. - **Versatile Sauces:** The popularity of sauces as a convenient and versatile addition to meals creates an opportunity for innovation in flavor and packaging. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore new flavors and ingredients to create unique condiments and sauces that appeal to a diverse audience. - **Packaging:** Innovation in packaging can provide a more convenient and easy-to-use experience for consumers who enjoy sauces and condiments. - **International Cuisine:** Developing products that explore and celebrate different regional cuisines can pave the way for innovation in the food industry. ## Related on Trend Hunter - [Spicy Korean Pepper Pastes](https://www.trendhunter.com/trends/trader-joes-gochujang-paste.md) - [Spicy Korean Rice Cakes](https://www.trendhunter.com/trends/tteok-bok-ki.md) - [Plant-Based Korean Bulgogi](https://www.trendhunter.com/trends/korean-beefless-bulgogi.md) - [White Truffle Soy Sauces](https://www.trendhunter.com/trends/trader-joes-truffley-soy-sauce.md) - [Naturally Flavored Enchilada Sauces](https://www.trendhunter.com/trends/trader-joes-enchilada-sauce.md) - [Tangy Tamarind Sauces](https://www.trendhunter.com/trends/trader-joes-tamarind-sauce.md) - [Tangy Honey-Infused Mustards](https://www.trendhunter.com/trends/incredisauce.md) - [Frozen Beef Bulgogi Entrees](https://www.trendhunter.com/trends/trader-joes-beef-bulgogi.md) - [Korean Condiment-Flavored Canned Meats](https://www.trendhunter.com/trends/spam-gochujang1.md)