# Korean Food Retail Booths bibigo is Hosting a Kiosk at the Winter Olympics By Kalin Ned | Published 2026-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-food References: [biz.chosun](https://biz.chosun.com/en/en-retail/2026/02/08/6V5RJY5LZNGNFCRBE6CUDIPC4M/)  The global Korean food brand bibigo, which operates under [CJ Foods](https://www.trendhunter.com/trends/gim-cultivation-facility), is conducting a promotional engagement within the official [Korea House](https://www.trendhunter.com/trends/bbq-chicken-and-korea-tourism-organization) at Villa Necchi Campiglio during the 2026 Winter Olympic Games in Milan. The cultural venue is operated by the [Korean Sport & Olympic Committee](https://www.trendhunter.com/trends/daesang) (KSOC). As part of this activation, bibigo is distributing samples of its Ramyun instant noodle products, which are available in K-BBQ, Kimchi, Spicy Kimchi, and K-Chicken flavors, to visitors in exchange for a social media follow. The brand is also displaying a wider range of its packaged Korean food items. The range includes mandu (Korean-style dumplings), chicken, seaweed, tteokbokki, and kimchi. bibigo's initiative is presented as a strategic component of the parent company’s long-term plan to increase market penetration and brand recognition for its product lines across Europe. Image Credit: CJ CheilJedang ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 62% | Activity: 62% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Global Food Promotions:** Leveraging high-profile international events, akin to the Winter Olympics, food brands can significantly boost visibility and brand recognition. - **Social Media Engagement Strategies:** Encouraging social media interactions in exchange for product samples integrates digital marketing with physical presence effectively. - **Cultural Food Experiential Marketing:** Experiential marketing events that provide cultural-food tastings invite consumers to connect with international cuisines on a personal level. ### Sectors Adopting This - **Sports and Entertainment:** The integration of food promotions into sports events offers a platform for cross-industry synergies that enhance guest experiences. - **Digital Marketing and Social Media:** The intersection of social media and food marketing creates new pathways for user-generated content and viral brand recognition. - **Packaged Food and Beverages:** The evolving landscape of packaged foods sees companies broadening their reach through global engagement strategies and event-specific branding. ## Related on Trend Hunter - [K-Pop-Endorsed Ramen Noodles](https://www.trendhunter.com/trends/ottogi-1.md) - [Japanese-Themed Bodega Meals](https://www.trendhunter.com/trends/bessou-snack-shop.md) - [Instant Korean Cuisine Noodles](https://www.trendhunter.com/trends/namdong-instant-noodles.md) - [Restaurant-Quality Ramen Cups](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro.md) - [Co-Branded Asian Cuisine Pizzas](https://www.trendhunter.com/trends/korean-bbqstyle-classic-crust-pizza.md) - [Kimchi-Focused Branding Initiatives](https://www.trendhunter.com/trends/kimchi-cookoff.md) - [Flavofrul Kimchi Ramyun Lineups](https://www.trendhunter.com/trends/kimchi-ramyun.md) - [Convenient Korean Cuisine Snacks](https://www.trendhunter.com/trends/bibibop-ssambop.md) - [Warming Korean Soup Products](https://www.trendhunter.com/trends/ottogi-2.md)