# Junk Food Carryalls A Korean Fad Turns Snack Packaging Into Fashionable Backpacks By Jana Pijak | Published 2014-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-fad References: [foodbeast](http://www.foodbeast.com/2014/06/23/latest-korean-meme-has-schoolgirls-carrying-giant-backpacks-made-of-junk-food/) & [kotaku](http://kotaku.com/korean-schoolgirls-wearing-backpacks-made-of-junk-food-1593645867/all) When one thinks of recent Korean fads, film poster grad photos and pantyhose-wearing cats come to mind. Unlike these popular memes, the nation's latest DIY backpack fad is unlike anything we've seen before. All over Korea, students are ditching their brand-name backpacks and replacing them with carryalls that have been made using a range of [junk food and snack packaging](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag). This munchie backpack fad is not only visually bold and photo-worthy but has become a viral sensation. The fad has started a frenzy among students who are heading to [snack shops](https://www.trendhunter.com/trends/lifeguard-snack) in anticipation of building their own DIY backpack. This Koran fad is set to inspire students worldwide and leaves meme lovers in anticipation of the country's next big thing. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **DIY Backpack Trend:** Opportunity for brands to collaborate with designers and DIY enthusiasts to create unique and personalized backpacks using unconventional materials like junk food and snack packaging. - **Viral Fashion Fads:** Brands can leverage the power of viral sensations like the Korean junk food carryalls to create marketing campaigns and collaborations that drive brand awareness and engagement. - **Conscious Consumerism:** Increasing interest in sustainable fashion can be capitalized upon by developing eco-friendly backpacks made from recycled materials like junk food and snack packaging. ### Who This Affects Most - **Fashion:** Fashion brands can explore collaborations with snack brands to create trendy backpacks that cater to the DIY fashion trend. - **Marketing and Advertising:** Advertising agencies can design campaigns around viral fashion fads like the Korean junk food carryalls to promote brands and products. - **Sustainability:** Eco-friendly brands and upcycling platforms can tap into the conscious consumerism trend by creating backpacks made from recycled materials like junk food and snack packaging. ## Related on Trend Hunter - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Streetstyle Snack Pouches](https://www.trendhunter.com/trends/cheezit-walking-taco.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Multipurpose Korean Snacks](https://www.trendhunter.com/trends/lifeguard-snack.md) - [Snack-Themed Textbooks](https://www.trendhunter.com/trends/fundamental-textbooks.md)