# Rideshare-Ready Face Masks Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks By Ell Smith | Published 2017-08-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/korean-face-masks References: [leaderscosmeticsusa](https://www.leaderscosmeticsusa.com/collections/face-masks) & [getcargo.today](https://getcargo.today/) With competing rideshare programs, it takes more than getting from point A to point B safely for drivers to receive a five-star rating, which is why [Cargo](https://www.trendhunter.com/trends/cargo-hammock) has teamed up with Leaders to provide riders with [luxurious Korean face masks](https://www.trendhunter.com/trends/bliss-passenger-princess-kit) that can be purchased during the ride. Cargo is a new start-up that enables [Uber](https://www.trendhunter.com/trends/uber-3) drivers to sell snacks from the backseat of their car. As of this month, cargo-equipped vehicles will offer users a complimentary sample of the full-size 'Labotica Green Tea Skin Soft Masks.' The promotion benefits both companies as it exposes a wide client base to Cargo's mobile three-step checkout process, while advertising Leaders' lavish beauty products. Cargo intends to excite and elicit curiosity from its clients with product offerings that are both bold and convenient -- a concept which the sale of these beauty masks solidifies. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Rideshare-supplied Comfort and Pampering:** Rideshare providers are incorporating luxury products, such as face masks, into their services, catering to passengers' desire for comfort and pampering. - **Mobile Product Sampling:** Startups like Cargo are partnering with companies to offer mobile product sampling to a wide audience through rideshare programs, disrupting traditional marketing strategies. - **Convenient In-car Purchases:** Cargo's platform enables in-car purchases, providing a convenient way for passengers to buy products while on the go and offering an opportunity for innovation in the mobile retail market. ### Who This Affects Most - **Rideshare Industry:** Rideshare companies can enhance their services by partnering with companies to provide luxury products, such as face masks, to their passengers, opening up opportunities for differentiation and customer satisfaction. - **Beauty Industry:** Partnerships with startups like Cargo offer a unique marketing opportunity for beauty companies, allowing them to introduce their products to a large audience in an unconventional setting while disrupting traditional marketing strategies. - **Mobile Retail Industry:** Cargo's in-car purchasing platform shows potential for disrupting traditional retail models by offering passengers a convenient shopping experience while on the go, paving the way for innovation in the mobile retail market. ## Related on Trend Hunter - [Comfort-Focused Business Features](https://www.trendhunter.com/trends/uber-3.md) - [Geo-Targeted Beauty Campaigns](https://www.trendhunter.com/trends/its-a-10-haircare.md) - [Beauty Shopper Transports](https://www.trendhunter.com/trends/delivered-to-beauty.md) - [Rideshare Safety Features](https://www.trendhunter.com/trends/rideshare-safety.md) - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Cheekily Co-Branded Beauty Releases](https://www.trendhunter.com/trends/liquid-deaths.md) - [Safety-Enhancing Ride Share Devices](https://www.trendhunter.com/trends/bosch-ridecare.md) - [Eid-Focused Rideshare Promotions](https://www.trendhunter.com/trends/double-cashback.md) - [Winter Sport Rideshare Services](https://www.trendhunter.com/trends/uber-ski.md)