# Twisted Korean-Style Donuts Bonchon Has Added New Korean Donuts to Its Dessert Menu By Katherine Pendrill | Published 2023-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-donuts References: [qsrmagazine](https://www.qsrmagazine.com/news/bonchon-adds-two-comfort-foods-menu) & [prnewswire](https://www.prnewswire.com/news-releases/bonchon-debuts-two-new-korean-comfort-food-favorites-301775402.html)  Korean comfort food has arrived at [Bonchon](https://www.trendhunter.com/trends/loaded-bulgogi-fries) in the form of two tasty new offerings: Loaded Bulgogi Fries and Korean Donuts. The Korean Donuts are an essentially exciting new product as they will be added to the brand's permanent menu starting March 27, 2023. The sweet treats are a Korean take on a donut, known as Kkwabaegi. Kkwabaegi consists of soft, fluffy, twisted pastry that's been coated in cinnamon and sugar. The Korean Donuts can also be enjoyed with a side of Sweet Cream Dipping Sauce for a small fee. As Bonchon Chef Jae Park explains, "With the addition of our Loaded Bulgogi Fries and Korean Donuts, we are able to continue sharing Korean comfort food favorites with an American twist." Image Credit: Bonchon ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 12% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Korean-fusion Desserts:** The trend of combining Korean flavors with Western-style desserts presents an opportunity for innovative fusion desserts for restaurants and bakeries. - **Permanent Menu Items:** The trend of adding unique and exciting permanent menu items to a brand's offerings presents an opportunity for restaurants to attract and retain more customers. - **Comfort Food Twists:** The trend of putting an innovative and unique twist on classic comfort foods presents an opportunity to create a new niche of exciting and delectable options that stand out in the market. ### Sectors Adopting This - **Food & Beverage:** Restaurants, bakeries, and cafes can capitalize on the opportunity to create innovative menu offerings that incorporate Korean flavors and twists on comfort foods. - **Hospitality:** The hospitality industry can benefit from offering unique and exciting desserts that are not commonly found at other restaurants and hotels. - **Retail:** Retail establishments, such as food specialty stores, can introduce Korean-style donuts or other desserts to their offerings to attract a wider range of customers. ## Related on Trend Hunter - [Korean Cuisine Corndogs](https://www.trendhunter.com/trends/mopo-corn-dog.md) - [Korean Steak-Topped Fries](https://www.trendhunter.com/trends/loaded-bulgogi-fries.md) - [QSR Korean Sandwiches](https://www.trendhunter.com/trends/korean-chicken-sandwich.md) - [Crunchy Korean Chicken Bowls](https://www.trendhunter.com/trends/crunchy-chicken-bowl.md) - [Bulgogi-Focused Restaurant Menus](https://www.trendhunter.com/trends/bulgogi-takeover.md) - [Savory-Sweet Korean Sauces](https://www.trendhunter.com/trends/yangnyeom-sauce.md) - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [Churro-Inspired Donut Collections](https://www.trendhunter.com/trends/churrdough-collection.md) - [Bite-Sized Cornbread Donuts](https://www.trendhunter.com/trends/cornbread-donut.md)