# QSR Korean Sandwiches Bonchon Debuts New Korean Chicken Sandwich By Debra John | Published 2024-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-chicken-sandwich References: [qsrmagazine](https://www.qsrmagazine.com/news/bonchon-unveils-new-korean-chicken-sandwich/) & [bonchon](https://bonchon.com/)  [Bonchon](https://www.trendhunter.com/trends/korean-bbq-sauce), a global leader in Korean fried chicken, introduced its new Korean Chicken Sandwich, offering an upgrade to the traditional chicken sandwich. This new addition to the menu features "Bonchon’s renowned signature sauces, including [Soy Garlic, Spicy, and Korean BBQ](https://www.trendhunter.com/trends/korean-bbq-menu), each developed in South Korea, ensuring a unique and authentic flavor profile." The Korean Chicken Sandwich is "served on a warm brioche bun, accompanied by fresh coleslaw, and includes a side of fries," making for a complete meal. This new offering arrives in time for National Fried Chicken Day and will remain a permanent item on Bonchon's menu. With its distinctive sauces and high-quality ingredients, the Bonchon Korean Chicken Sandwich is set to become a favorite among consumers, delivering a delicious and innovative twist on a classic dish. Image Credit: Bonchon ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 65% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ethnic-fusion Fast Food:** Combining Korean culinary elements with familiar fast food staples creates a novel and appealing culinary experience for diverse consumer palates. - **Signature Sauce Specializations:** Developing unique, location-specific sauces that can be universally adored adds a compelling uniqueness to the menu offerings. - **Premium Fast Food Ingredients:** Incorporating high-quality, fresh ingredients into fast food items caters to consumers seeking gourmet experiences in quick-service formats. ### Where This Applies - **Quick Service Restaurants:** Quick service restaurants innovating their menus with unique, ethnic-influenced items position themselves as leaders in the competitive fast food market. - **Food Manufacturing:** Food manufacturers creating specialized, authentic sauces see opportunities for partnership and product placement in popular restaurant chains. - **Food Delivery Services:** With the rise of premium fast food items, food delivery services can capitalize on the trend by offering exclusive and distinctive meal options. ## Related on Trend Hunter - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [Crunchy Korean Chicken Bowls](https://www.trendhunter.com/trends/crunchy-chicken-bowl.md) - [Cheesy Pork Cutlet Sandwiches](https://www.trendhunter.com/trends/pork-cheese-katsu.md) - [Korean-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/seoul-star-sandwich.md) - [Korean Fried Chicken Sandwiches](https://www.trendhunter.com/trends/kpop-crispy-chicken-sandwich.md) - [Korean-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/kcrunch-sandwich.md) - [Savory-Sweet Korean Sauces](https://www.trendhunter.com/trends/yangnyeom-sauce.md) - [Boozy Fried Chicken Sandwiches](https://www.trendhunter.com/trends/spicy-bourbon-chicken-sandwich.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-sandwich.md)