# Plant-Based Korean Bulgogi Trader Joe's Korean Beefless Bulgogi is Made with Textured Soy Protein By Katherine Pendrill | Published 2022-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-beefless-bulgogi References: [traderjoes](https://www.traderjoes.com/home/products/pdp/korean-beefless-bulgogi-072949)  [Trader Joe's](https://www.trendhunter.com/trends/trader-joes-beef-bulgogi) is putting a plant-based twist on a classic Korean dish with the debut of its new Korean Beefless Bulgogi. In Korean, bulgogi literally translates to “fire meat," and typically consists of thinly sliced strips of beef marinated in a savory [bulgogi sauce](https://www.trendhunter.com/trends/bulgogi-kimchi-cheeseburger) before grilling. Now, Trader Joe's is offering all the delicious taste of bulgogi, without the beef. The brand's new Korean Beefless Bulgogi consists of [textured soy protein](https://www.trendhunter.com/trends/endori-vegan-beef) that mimics the taste of beef. These soy strips are then soaked in a marinated made up of soy sauce, pear puree, garlic, ginger, green onions, and sugar by a supplier in South Korea. As Trader Joe's explains, "Though completely vegan, the texture of our Beefless Bulgogi is satisfyingly meat-like; and the savory, sweet, salty sauce adds authenticity (not to mention enjoyability!) to the whole eating experience." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 38% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** The increasing demand for plant-based meat alternatives is driving businesses to innovate and expand their product range to include meatless options that mimic traditional dishes. - **Cultural Fusion in Food:** The blending of traditional recipes with ingredients from different regions and cultures is inspiring creative, new dishes that appeal to a wider audience. - **Veganism and Eco-friendly Consumption:** Consumers' rising concerns for the environment and animal welfare are pushing businesses to create sustainable, cruelty-free products that align with environmentally conscious lifestyles. ### Sectors Adopting This - **Grocery Retail:** Supermarkets and food retailers have the opportunity to cater to the plant-based market by offering innovative products that blend popular flavors with alternative protein sources. - **Food Manufacturing:** Food manufacturers can capitalize on the demand for plant-based options by developing and producing innovative, authentic meat alternatives that cater to a vast range of consumer preferences. - **Quick-service Restaurants:** Quick-service restaurants can differentiate themselves and attract a wider clientele by incorporating plant-based alternatives into their menus, thereby offering diverse, delicious meal options for vegan and eco-conscious patrons. ## Related on Trend Hunter - [Frozen Beef Bulgogi Entrees](https://www.trendhunter.com/trends/trader-joes-beef-bulgogi.md) - [Vegan Ground Meat Mixtures](https://www.trendhunter.com/trends/meatless-ground.md) - [Korean Plant-Based Proteins](https://www.trendhunter.com/trends/unlimeat-2.md) - [Vegetarian Korean Rice Balls](https://www.trendhunter.com/trends/trader-joes-jumeokbap.md) - [Protein-Packed Meatless Meatballs](https://www.trendhunter.com/trends/meatless-meatballs1.md) - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Plant-Based Korean Cuisine Meats](https://www.trendhunter.com/trends/korean-plantbased-meats.md) - [Beet-Based Vegan Poke](https://www.trendhunter.com/trends/trader-joes-vegan-poke.md) - [Grocery Brand Gochujang Sauces](https://www.trendhunter.com/trends/korean-gochujang-sauce.md)