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# Korean Cuisine Retailer Wings
7-Eleven Korean BBQ Wings Celebrate National Chicken Wing Day

By Michael Hemsworth | Published 2023-07-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/korean-bbq-wings
References: [fastfoodpost](https://www.fastfoodpost.com/7-eleven-adds-new-korean-bbq-wings-to-the-menu/) & [fentimans](http://www.fentimans.com/)

![Korean Cuisine Retailer Wings](https://cdn.trendhunterstatic.com/thumbs/510/korean-bbq-wings.jpeg)

The [7-Eleven Korean BBQ Wings](https://www.trendhunter.com/trends/glazed-bbq-classic-wings) have been announced ahead of National Chicken Wing Day as the perfect option for customers to try out on their next visit.

The wings feature the brand's signature all-white meat chicken that has been lightly breaded before being cooked to perfection and covered in a [Korean cuisine-inspired sauce](https://www.trendhunter.com/trends/kfc-korean-bbq-bowls). This includes a sweet and savory flavor that incorporates notes of soy, garlic and pepper to balance out the taste profile perfectly. The wings come as part of the brand's push towards more elevated, restaurant-inspired fare at its locations.

The 7-Eleven Korean BBQ Wings are also arriving alongside a special promotion for 7Rewards and Speedy Rewards loyalty program members. The promotion will get members eight boneless pieces for just $3, but only through January 9, 2024.

Image Credit: 7-Eleven

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 2% | Activity: 5% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Elevated Convenience Store Food:** Convenience stores are incorporating more high-quality and restaurant-inspired fare into their food offerings.
- **Ethnic-inspired Fast Food:** Fast food chains are introducing menu items inspired by international cuisines, appealing to diverse consumer palates.
- **Limited-time Promotions:** Brands are using time-limited promotions to drive customer engagement and boost sales.

### Where This Applies

- **Convenience Store:** Convenience store chains have the opportunity to disrupt the fast food industry by offering elevated and gourmet food options.
- **Fast Food:** Fast food chains can innovate by incorporating more ethnic-inspired menu items to cater to diverse consumer tastes.
- **Marketing and Promotions:** Companies specializing in marketing and promotions can offer strategies to help brands create successful limited-time promotions and drive customer loyalty.

## Related on Trend Hunter

- [Convenience Store Chicken Wings](https://www.trendhunter.com/trends/glazed-bbq-classic-wings.md)
- [Chicken Wing Retailer Promotions](https://www.trendhunter.com/trends/national-chicken-wing-day-promotion.md)
- [Convenience Store Summer Menus](https://www.trendhunter.com/trends/hot-honey-boneless-wings.md)
- [Chicken-Branded Travel Sweepstakes](https://www.trendhunter.com/trends/national-chicken-wing-days.md)
- [Celebratory Chicken Wing Promos](https://www.trendhunter.com/trends/15wing-combo-special.md)
- [Asian-inspired Chicken Taquitos](https://www.trendhunter.com/trends/korean-bbq-chicken-taquitos.md)
- [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md)
- [Caribbean-Spiced Chicken Wings](https://www.trendhunter.com/trends/caribbean-spice.md)
- [Complimentary Chicken Wing Offers](https://www.trendhunter.com/trends/national-chicken-wing-day1.md)
