# Asian-inspired Chicken Taquitos 7-Eleven is Serving Up New Korean BBQ Chicken Taquitos By Katherine Pendrill | Published 2021-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/korean-bbq-chicken-taquitos References: [chewboom](https://www.chewboom.com/2021/10/23/7-eleven-introduces-new-korean-bbq-chicken-taquitos/)  [7-Eleven](https://www.trendhunter.com/trends/korean-bbq-wings) is expanding its hot foods selection to include new Korean BBQ Chicken Taquitos. Taquitos are essentially rolled tacos and have long been one of 7-Eleven's most popular dishes. Now the brand is offering a new version of the snack that's inspired by the tasty flavors of Korean BBQ. The new Korean BBQ Chicken Taquitos start with all-white meat chicken that's been tossed in a tangy [Korean BBQ sauce](https://www.trendhunter.com/trends/teriyaki-bbq-sauce-korean-style) and wrapped up in a crispy flour tortilla. According to 7-Eleven, the new taquitos feature “satisfying and savory flavors” like soy sauce, garlic, onion, toasted sesame oil, ginger, red pepper, and a hint of brown sugar – all the elements that give Korean BBQ that sweet taste with a hint of heat. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ethnic Fusion Foods:** 7-Eleven's new Korean BBQ Chicken Taquitos are an example of how brands are innovating by mixing different global flavors and creating a unique and appealing taste. - **Convenience Store Hot Foods:** As consumers' on-the-go lifestyle demands have increased, convenience stores like 7-Eleven continue to create more options to satisfy their customers and provide a quick, easy and tasty food experience. - **Growth of Taquito Sales:** 7-Eleven's investment in creating new flavors of their popular taquitos shows that it is still a growing and popular food item that consumers enjoy, paving the way for other companies to enter and innovate in this market. ### Who This Affects Most - **Food and Beverage Retail:** Ethnic fusion flavors are a trend that food and beverage retailers can capitalize on by creating new innovative products that cater to consumers' increasingly adventurous taste palettes. - **Convenience/grocery Stores:** Convenience and grocery stores have an opportunity to incorporate more international and innovative flavors into their food offerings and explore new markets of convenience-seeking consumers. - **QSR (quick Service Restaurants):** Quick service restaurants can learn from convenience stores' strategy of offering a more diverse range of food options that cater to consumers' needs for convenience and unique flavors. ## Related on Trend Hunter - [Korean Cuisine Retailer Wings](https://www.trendhunter.com/trends/korean-bbq-wings.md) - [Korean Barbecue Tortilla Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-koreanstyle-bbq.md) - [Dippable Chicken Taquitos](https://www.trendhunter.com/trends/new-chicken-taquitos.md) - [Authentic Birria-Style Tacos](https://www.trendhunter.com/trends/laredo-taco-co-quesabirria.md) - [Convenience Store Chicken Wings](https://www.trendhunter.com/trends/glazed-bbq-classic-wings.md) - [Rolled Chicken Snacks](https://www.trendhunter.com/trends/chicken-waffles-roller.md) - [Ready-to-Eat Retailer Snacks](https://www.trendhunter.com/trends/7eleven-menu-items.md) - [Sweetened Breakfast Taquitos](https://www.trendhunter.com/trends/sausage-egg-and-cheese-taquito.md) - [Spicy Chipotle Chicken Flautas](https://www.trendhunter.com/trends/kickin-chicken-flautas.md)