# Ultra Elaborate Christmas Lights Korean Decor Outshines Anything U.S. Has By Going Like Sixty | Published 2007-12-12 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/korea-christmas References: [news.search.yahoo](http://news.search.yahoo.com/search/news?ei=UTF-8&p=city+hall+korea&fr;=&c=images) Once again, the U.S. has been topped by an Asian country for the biggest and the best. The Christmas lights around the lighted tree in front of the city hall of Seoul kind of put anything the U.S. does to shame. Makes the tree at Rockefeller Center or in front of the White House pale by comparison. **Implications** - Countries have begun to create [unique installations](https://www.trendhunter.com/trends/lektrik-festival-of-lights) as a method to gain publicity and ultimately tourism. These countries wish to continue to prosper during their off-tourist seasons. By creating [publicity events](https://www.trendhunter.com/trends/ease-your-life) such as Seoul's City Hall and their Christmas lights, regions can boast additional allure to draw in tourists who desire to see them. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 33% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Unique Installations:** Creating unique installations to gain publicity and attract tourists during off-seasons. - **Publicity Events:** Organizing events to generate publicity and increase tourism. - **Tourist Attractions:** Enhancing attractions to draw in tourists and boost local economies. ### Sectors Adopting This - **Tourism:** The tourism industry can benefit from promoting unique installations and organizing publicity events. - **Event Planning:** Event planning companies can explore opportunities in organizing large-scale installations and attractions. - **Decorations:** The decorations industry can find new avenues by providing creative and elaborate installations for events and attractions. ## Related on Trend Hunter - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Captivating Winter Travel Initiatives](https://www.trendhunter.com/trends/hotel-chinzanso-tokyo.md) - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md) - [Thematic Large-Scale Light Installations](https://www.trendhunter.com/trends/spooky-at-illumi.md) - [Sparkling Illuminated Festive Wreaths](https://www.trendhunter.com/trends/starry-wreath.md) - [Illuminated Christmas Tree Sculptures](https://www.trendhunter.com/trends/all-lit-up.md) - [Seoul-Themed Immersive Digital Exhibitions](https://www.trendhunter.com/trends/delight-installation.md) - [All-In-One Festive Lighting](https://www.trendhunter.com/trends/lighting-experience.md)