# Surfer Girl Swimwear The Kore Swim 2013 Lookbook is Shot in a Sunny San Francisco By Meghan Young | Published 2013-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kore-swim-2013 References: [refinery29](http://www.refinery29.com/kore-swim) & [korewear](http://www.korewear.com/) The Kore Swim 2013 lookbook is full of youthful energy, bright colors and a love for California's surfer culture. Shot on location in San Francisco, it appeals to the large population of surfers that reside in the city, even though the weather doesn't often warrant good beach days. Nevertheless, the Kore Swim 2013 lookbook idealizes the climate. Co-owner Nicole Tracy says, "We thought this dilemma, which every true San Franciscan intimately understands, would make for a cool photo shoot concept--an idealized view of San Francisco as a place where [girls can wear bikinis](https://www.trendhunter.com/trends/new-swim-collection) on Irving Street before heading out to surf at Ocean Beach." Shot around Ocean Beach and Sutro Baths, the Kore Swim 2013 lookbook features [boards and apparel](https://www.trendhunter.com/trends/surface-athletic) from Mollusk Surf Shop as well. The shop now carries Kore Swim. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Surfer Culture Fashion:** Surfer culture is inspiring a generation of beachwear entrepreneurs who are targeting a young, dynamic and health-conscious market with industry-defining fashion. - **Youthful Energy Clothing:** Young and vibrant fashion is a highly sought-after niche market with an increasing number of startups bringing innovative designs and bold colors to the forefront of the fashion industry. - **California Beachwear:** The iconic beach culture of California is inspiring a new wave of fashion entrepreneurs who are taking the market by storm with innovative swimwear and beachwear designs. ### Where This Applies - **Fashion Industry:** The fashion industry is ripe for disruptive innovation, as modern technology and social media platforms are changing the way brands interact with customers and how products are designed, manufactured, marketed and sold. - **Retail Industry:** The retail industry is facing massive disruption as e-commerce, fast fashion and sustainable fashion are all gaining momentum as millennials and Gen Z consumers are increasingly using the internet to shop for and research products, while demanding more transparency and ethical business practices. - **Swimwear Industry:** The swimwear industry is rapidly evolving as new players enter the market with bold designs, eco-friendly materials, and innovative technologies, while established brands are forced to adapt to changing consumer preferences and market realities. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)