# Organic Vitamin C Serums KORA Organics' Brightening Serum Features the Richest Source of Vitamin C By Laura McQuarrie | Published 2024-06-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kora-organics-vitamin-c-serum References: [instagram](https://www.instagram.com/p/C8cR2Fxx8G9/?hl=en&img_index=1) & [us.koraorganics](https://us.koraorganics.com/products/kakadu-plum-vitamin-c-serum) Incorporating a Vitamin C serum into a skincare routine can help to brighten up a complexion, promote collagen production and protect against environmental stressors like UV damage, and [KORA Organics'](https://www.trendhunter.com/trends/niacinamide-alternative-serum) new Vitamin C serum taps into the power of Kakadu plums, which boast the highest natural source of Vitamin C in the world. In addition to antioxidant-packed plum, the [brightening Kakadu Plum Vitamin C Serum](https://www.trendhunter.com/trends/vitamin-illuminating-serum) nourishes skin with [superfruits like Acerola cherry](https://www.trendhunter.com/trends/rms-skincare), plus hero skincare ingredients like hyaluronic acid for moisturization, and Ascorbyl Glucoside, which is recognized as the gentlest form of stabilized Vitamin C. This aloe leaf juice-based formulation from Miranda Kerr's organic skincare brand is plant-powered, certified climate neutral, and it shares added aromatherapy benefits from an uplifting, energizing blend of lemon, clary sage and orange. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 69% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Superfruit-infused Skincare Products:** Products leveraging the potent nutrients of superfruits like Kakadu plums and Acerola cherries highlight a growing demand for naturally potent skincare solutions. - **Sustainable Beauty Formulations:** Certified climate-neutral beauty products underscore the rising consumer interest in environmentally responsible and sustainable skincare options. - **Aromatherapy-enhanced Skincare:** Incorporating essential oils for therapeutic benefits introduces a multi-sensory approach to skincare, enhancing user experience and wellness. ### Industries Being Reshaped - **Organic Beauty Industry:** The organic beauty sector is expanding as consumers prioritize clean, naturally derived ingredients for their skincare routines. - **Nutraceuticals:** The fusion of skincare and potent dietary supplements positions nutraceuticals as emerging players in the wellness and beauty intersection. - **Eco-friendly Personal Care:** Environmental consciousness in personal care products drives the eco-friendly industry forward, demanding innovations in sustainable packaging and formulations. ## Related on Trend Hunter - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md)