# Organic Filtering Water Bottles The Kor Nava Hydration Vessel Boasts a Coconut Carbon Filter By Meghan Young | Published 2013-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kor-nava-hydration-vessel References: [design-milk](http://design-milk.com/kor-nava-water-bottle-the-bottled-water-killer/) & [korwater](http://www.korwater.com/shop/vessels/nava-white-blue) The Kor Nava Hydration Vessel is being touted as a 'water bottle killer' and with good reason. Although serial killing isn't as romantic as 'Dexter' portrays it to be, when done in the name of a healthy lifestyle, most people will turn the other cheek. In this case, the Kor Nava Hydration Vessel is outfitted with a coconut carbon filter that works to remove chlorine, odors and more. The filter is literally made out of pure coconut shells. More than that, the Kor Nava Hydration Vessel boasts a good-looking design. Sleek and simple, it comes with a handle as well as a carefully crafted mouthpiece to ensure a great feel on the drinker's lips as well as providing excellent water flow. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Filtering Water Bottles:** The trend of organic filtering water bottles is disrupting the traditional plastic water bottle industry by offering a sustainable and healthier alternative for consumers. - **Coconut Carbon Filters:** The trend of using coconut carbon filters in water bottles is disrupting the water filtration industry by providing a natural, biodegradable, and cost-effective option. - **Functional Yet Fashionable Water Bottles:** The trend of combining functionality and fashion in water bottle design is disrupting the conventional perception of water bottles as only utilitarian objects. ### Where This Applies - **Beverage Industry:** The beverage industry can benefit from implementing the organic filtering technology in water bottles as a potential unique selling point for their products. - **Plastic Industry:** The plastic industry is being disrupted by the growing demand for organic filtering water bottles, forcing plastic manufacturers to adapt or face potential loss in market share. - **Athletic Apparel Industry:** The trend of combining function and fashion in water bottle design provides potential opportunities for collaboration and innovation between water bottle and athletic apparel brands. ## Related on Trend Hunter - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Precision Hydration Vessels](https://www.trendhunter.com/trends/okapa.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Personal Water-Ionizing Bottles](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle.md) - [Bacteria-Killing Water Bottles](https://www.trendhunter.com/trends/uvc-selfcleaning-water-bottle.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Bulbous Clay-Made Water Filters](https://www.trendhunter.com/trends/biologique-water-filter.md)