# Resealable Aluminum Water Bottles KOPU Sparkling Water is a Luxe Alternative to Single-Use Plastic By Laura McQuarrie | Published 2019-05-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kopu-sparkling-water References: [prnewswire](https://www.prnewswire.com/news-releases/kopu-sparkling-water-welcomes-jason-momoa-and-liquid-death-to-growing-anti-plastic-movement-300847893.html) & [kopuwater](https://kopuwater.com/) In the fight against plastic, many sustainably minded consumers are making the switch to reusable drinking vessels and KOPU [Sparkling Water](https://www.trendhunter.com/trends/flow-sparkling-water) is a brand that sets itself apart by offering [resealable aluminum water bottles](https://www.trendhunter.com/trends/b-water-beverage). Aluminum serves as an eco-friendly alternative to glass and plastic and the bottles are capped with screw tops that are ideal for on-the-go use. The brand's [sparkling water](https://www.trendhunter.com/trends/bottle-packagings) is sourced from deep underneath the dormant volcanoes of New Zealand’s Bay of Plenty and is enriched with a sparkling texture to add even more luxury to the pure, eco-friendly drinking experience. KOPU Sparkling Water has championed bottled water sustainability since its inception and it is now noticing ripples across the industry as an ever-increasing number of mindful consumers are looking for alternatives to single-use plastic water bottles. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Resealable Aluminum Water Bottles:** Offering resealable aluminum water bottles as an eco-friendly alternative to glass and plastic presents a disruptive innovation opportunity. - **Single-use Plastic Alternatives:** The growing demand for alternatives to single-use plastic water bottles provides an opportunity for disruptive innovation in the beverage industry. - **Bottled Water Sustainability:** Capitalizing on the increasing number of mindful consumers seeking sustainable options for bottled water creates a disruptive innovation opportunity. ### Industries Being Reshaped - **Beverage:** The introduction of resealable aluminum water bottles opens up disruptive innovation opportunities within the beverage industry. - **Sustainable Packaging:** Creating alternatives to single-use plastic water bottles paves the way for disruptive innovation in the sustainable packaging industry. - **Environmental Solutions:** Developing innovative solutions for bottled water sustainability presents disruptive innovation opportunities within the environmental solutions industry. ## Related on Trend Hunter - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Aluminum-Packaged Kombuchas](https://www.trendhunter.com/trends/mortal-kombucha.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md)