# Activism-Inspired Vegan Bags The Kooples and PETA Teamed Up to Debut a Vegan Leather Bag By Amy Duong | Published 2018-01-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kooples-and-peta References: [wwd](http://wwd.com/fashion-news/fashion-scoops/the-kooples-teams-peta-11130650/) & [peta.org](https://www.peta.org/action/action-alerts/international-retailer-kooples-ditches-fur/) France-based brand The Kooples and [PETA](https://www.trendhunter.com/trends/biodegradable-leather-alternative) partnered in celebration of the brand's fur-free pledge, which was made back in 2016. The Global Chief Executive Officer Nicolas Dreyfus of The Kooples believes that there should be a push to produce high-quality faux fur products because consumers are ready to adhere towards the option of faux if it were more available.The Kooples and PETA collaborated on a [vegan leather clutch bag](https://www.trendhunter.com/trends/vegan-leather-purses), with all proceeds going towards PETA to fund campaigns supporting animal rights. The vegan leather clutch is priced at $65 and is available online and within the brand's store locations across France, the U.K., and the [U.S. Dreyfus](https://www.trendhunter.com/trends/conservation-retail-stores) states, "I don’t want to be proud of stopping to use fur, we are not the first one to do this and I hope we are not the last. I want the whole industry to follow the decision.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **High-quality Faux Fur Products:** Disruptive innovation opportunity: Develop advanced faux fur materials and manufacturing techniques to meet the increasing consumer demand for cruelty-free fashion. - **Vegan Leather Products:** Disruptive innovation opportunity: Create innovative and sustainable vegan leather alternatives that can rival traditional leather in terms of quality, durability, and aesthetics. - **Collaborations for Animal Rights:** Disruptive innovation opportunity: Foster partnerships between fashion brands and animal rights organizations to create awareness, fund campaigns, and promote cruelty-free alternatives. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Transform the fashion industry by adopting cruelty-free materials and production methods to meet the growing demand for ethical and sustainable fashion. - **Textile and Manufacturing:** Disruptive innovation opportunity: Develop new processes and technologies for manufacturing high-quality faux fur and vegan leather products at scale, driving the shift towards cruelty-free materials. - **Animal Rights Advocacy:** Disruptive innovation opportunity: Utilize innovative marketing strategies and collaborations to raise awareness, fund campaigns, and drive positive change in the realm of animal rights. ## Related on Trend Hunter - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [Vegan Leather Purses](https://www.trendhunter.com/trends/vegan-leather-purses.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Comforting Vegan Handbag Capsules](https://www.trendhunter.com/trends/espe-1.md) - [Affordable Quiet Luxury Handbags](https://www.trendhunter.com/trends/josiie-bag.md)